Our Project Surrogacy Solicitors
Business Impact
The redesigned and optimised website now operates as a trusted lead-generation engine for SurrogacySolicitors.ie: Attracting higher-quality search traffic focused on surrogacy and fertility law Increasing inbound enquiries from individuals and couples seeking legal support Supporting sustained SEO performance and long-term brand authority
Project Overview
Building Trust, Visibility & Enquiries for a Specialist Surrogacy Law Service
Low Cost Digital partnered with SurrogacySolicitors.ie, a specialist legal service focused on surrogacy and fertility law with offices in Dublin and Kilkenny, to transform its online presence into a trusted, high-visibility platform that attracts and converts local and national clients seeking legal guidance on surrogacy arrangements.
The original site lacked strong SEO foundations, clear messaging for key search terms, and user journeys built for conversion. The goal was to establish SurrogacySolicitors.ie as a go-to resource for surrogacy and associated family law enquiries in Ireland.
Our Approach
We delivered an integrated solution combining web design, SEO, local search optimisation, and conversion-focused improvements — all designed to strengthen visibility across search engines and encourage meaningful enquiries.
Website Design & Messaging
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Developed a clean, professional WordPress site that conveys authority and empathy — crucial in sensitive legal service categories
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Designed a clear service structure for surrogacy law, donor conception and assisted reproduction, and adoption law
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Prioritised mobile responsiveness and fast loading times to support both user experience and SEO
Search Engine Optimisation (SEO)
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Conducted keyword research targeting surrogacy and related legal terms relevant to Irish audiences
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Created optimised content and metadata for visibility around surrogacy law and legal guidance topics
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Built internal linking and structured pages to support indexing and search relevance
Local & National Search Signals
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Incorporated local SEO principles to reinforce visibility in Dublin, Kilkenny, and Ireland-wide searches
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Optimised contact and consultation pages to support conversion from both local and broader search audiences
Conversion Rate Optimisation (CRO)
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Strategically placed clear calls-to-action throughout key pages
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Simplified contact and consultation request flows to reduce friction
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Included trust-building elements such as client testimonials and clear service descriptions
Results to Date
Since launch, SurrogacySolicitors.ie has experienced measurable improvements in visibility, engagement and enquiries:
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Top-10 rankings achieved for multiple surrogacy-related queries
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Improved enquiry conversion rate through clearer calls-to-action and smoother user flows
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Reduced bounce rate due to stronger content structure and user experience
These improvements have positioned SurrogacySolicitors.ie as a more discoverable and credible legal resource for surrogacy support in Ireland.
increase in organic search traffic from target legal and family law search terms
new relevant keywords ranking in Google search results
Why This Case Study Matters
This project demonstrates how Low Cost Digital builds digital assets that deliver real business results for professional services:
Websites optimised for search visibility and relevance
Content and UX designed to build trust quickly
Conversion paths structured to turn visitors into enquiries
It reflects our core approach of combining web design + SEO + local search strategy + conversion optimisation to grow businesses that operate in complex, sensitive sectors.
