Low Cost Digital was engaged to transform LowCostFurnitureDirect.ie from a low-visibility e-commerce website into a high-volume, scalable online retail operation.

At the start of the project, the website was generating approximately 1,400 organic visits per month, had limited automation, and relied heavily on manual processes for stock, orders, and reporting. The objective was to scale traffic, reduce acquisition costs, and build a robust back-end system capable of supporting sustained growth across organic search, paid advertising, and fulfilment operations.

Strategy & Execution

This project required a full-stack digital and technical solution, combining growth marketing with advanced systems engineering.

SEO & Organic Growth Strategy

• Full SEO audit and restructuring of site architecture

• Keyword expansion across furniture categories and product types

• Optimised category, product, and supporting content pages

• Technical SEO improvements to support crawlability and scale

• Ongoing optimisation to support high-volume indexing

Result: Organic traffic scaled from ~1,400 visits per month to over 15,000 monthly organic visits, representing 1,000%+ organic growth.

Google Ads & Paid Acquisition

Low Cost Digital managed a €5,000 per month Google Ads campaign, focused on scalable, profitable growth.

• Campaign structuring by product category and margin

• Continuous optimisation to reduce cost per acquisition (CPA)

• Alignment between paid landing pages and organic SEO pages

• Performance-driven budget allocation based on ROAS and CPA

Outcome:

• Increased paid traffic volume while

• Reducing average CPA, improving overall profitability

• Strong synergy between paid search and organic growth

E-commerce Automation & Systems Development

Beyond marketing, Low Cost Digital built a custom operational infrastructure to support scale.

Automated Order & Fulfilment Systems

• Automated order processing workflows

• Dropshipping integration for supplier-fulfilled products

• Warehouse logic to manage in-house stock vs supplier stock

Stock & Supplier Management

• API connections with suppliers

• Automated stock file imports and synchronisation

• Real-time stock visibility across multiple sources

Reporting & Analytics Automation

• Automated reporting across sales, stock, traffic, and ad performance

• Centralised dashboards for operational and marketing insights

• Reduced manual reporting workload and error risk