Our Project Green flow Gardening
Business Impact
Greenflow Gardening now operates with a predictable lead generation system, supported by both SEO and paid social. Reduced reliance on word-of-mouth alone Strong local brand presence across Google and Facebook Scalable digital setup ready for seasonal demand and service expansion
Project Overview
Scaling a Local Gardening Brand with Web Design, SEO & Paid Social
Low Cost Digital partnered with Greenflow Gardening, a Wicklow-based landscaping and gardening service, to build a strong digital brand capable of generating consistent local enquiries through both organic search and paid social media.
The business required more than a basic website. The objective was to create a recognisable local brand, supported by SEO, Facebook advertising, and engaging visual content that converts attention into booked jobs.
Our Approach
We delivered a complete, multi-channel digital strategy combining web design, local SEO, Facebook Ads, video content, banners, and ongoing social media support.
Website Design & Brand Foundation
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Designed and developed a professional WordPress website aligned with the Greenflow brand
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Clear service pages covering gardening, landscaping, maintenance, and outdoor works
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Mobile-first design optimised for local, on-the-go searches
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Fast page speeds and clean structure to support SEO and conversions
The website was built as a central conversion hub, supporting both organic traffic and paid ad campaigns.
SEO & Local Visibility
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Local SEO targeting gardening and landscaping searches in Wicklow and surrounding areas
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Optimised service pages, headings, metadata, and internal linking
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Location-focused content to support map and local search intent
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Technical SEO foundations to support long-term growth
Facebook Ads & Paid Social Strategy
Low Cost Digital managed the full Facebook Ads lifecycle:
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Campaign strategy and audience targeting
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Ad account setup and ongoing optimisation
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Lead-focused campaigns for local services
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Budget-controlled testing and scaling
Creative Production
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Designed high-performing Facebook ad banners
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Created short promotional videos for social ads
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Wrote ad copy aligned with local search intent and seasonal demand
Social Media Content
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Ongoing Facebook content to support brand awareness
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Visual posts showcasing before-and-after work
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Local service messaging designed to build trust and recognition
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Content aligned with paid campaigns for consistency
Results to Date
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Consistent weekly enquiries generated via Facebook Ads
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Lower cost per lead through improved targeting and creatives
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Improved local keyword visibility for gardening and landscaping terms
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Stronger brand recognition within the local service area
increase in website traffic from organic and paid sources
Why This Case Study Matters
This project highlights how Low Cost Digital delivers complete digital growth, not isolated services:
Websites built to convert traffic into enquiries
SEO structured for local dominance
Facebook Ads managed with performance-driven creatives
Video, banners, and content produced in-house for consistency
It demonstrates our ability to build, promote, and scale service-based businesses using a fully integrated digital strategy.
