Our Project DivorceOnline.ie
Business Impact
The website now functions as a trusted nationwide service platform that supports DivorceOnline.ie’s core business goals: Stronger online presence across relevant search categories Increased visibility for cost-sensitive divorce solutions Higher quality of inbound enquiries A scalable digital foundation for future SEO and marketing efforts
Project Overview
Low Cost Digital was commissioned by DivorceOnline.ie, a nationwide DIY divorce support service offered by DIY Divorce Paper Solutions Ltd., to modernise their online presence and build a website that would attract more high-intent users seeking affordable divorce services in Ireland. Prior to engagement, the site had limited visibility for relevant search phrases and lacked strategic user journeys geared towards conversion.
The goal was to create a platform that not only looked professional but also ranked well organically, built trust with users, and improved enquiry capture across key service offerings.
Our Approach
Our work combined strategic design, SEO, local-intent optimisation, and conversion optimisation to build a digital asset that delivers measurable business results.
Professional Web Design & User Experience
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Designed and developed a clean, intuitive WordPress website focused on usability and credibility
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Structured key content (services, pricing, calls-to-action) to support clear user journeys
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Ensured mobile responsiveness and fast site performance
Search Engine Optimisation
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Conducted keyword analysis and targeted divorce-related searches relevant to the Irish market
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Optimised metadata, page headings, internal links and service pages for SEO
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Improved technical SEO foundations including structured data to support indexing
Conversion Rate Optimisation
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Clear, prominent contact and enquiry triggers throughout the site
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Simplified application paths and forms to maximise completion rates
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Designed content flow to educate visitors and guide them toward enquiry
Results to Date
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Top 5 rankings achieved for multiple high-intent search phrases
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Improved enquiry conversion rate through clearer calls-to-action
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Reduced bounce rate due to better content structure and navigation
These gains have helped DivorceOnline.ie attract more prospective users and better engage visitors seeking affordable, straightforward divorce services.
increase in organic search traffic compared to baseline
new keywords ranking in Google search results for key divorce-related terms
Why This Case Study Matters
This project demonstrates how Low Cost Digital builds websites that go beyond aesthetics to deliver real business results:
Designed for search visibility and ranking
Structured to build trust with users
Optimised to convert visitors into enquiries
It’s a textbook example of how an integrated approach — combining design, SEO, local-intent strategy, and conversion optimisation — can support measurable growth for service-oriented businesses.
