Running an effective Google AdWords campaign for builders and construction companies requires a clear strategy tailored to your services and service areas. Whether you specialise in new home builds, commercial projects, extensions, or renovations, we build search-focused campaigns that connect your business with people actively looking for a builder.
We begin by understanding your most profitable services and the geographical locations you want to target. Based on this, we create dedicated ad campaigns and ad groups focused on specific project types — like “house extension builders,” “custom home construction,” or “commercial fitouts.” Each campaign includes compelling ad copy that speaks directly to the needs of your target client.
We use location extensions, callout highlights, and sitelinks to showcase your licenses, years of experience, and special services. With our well-structured strategy, your ads will appear in front of high-intent leads who are ready to discuss a building project — not just browsing for ideas.
Attract homeowners, developers, and businesses searching for reliable construction services with targeted Google Ads that put your company at the top of search results. Whether you specialize in new builds, renovations, or commercial construction, our ad campaigns are designed to generate qualified leads, showcase your capabilities, and keep your project pipeline full—without wasting budget on unqualified clicks.
Success with Google Ads starts with getting the keywords right. For builders, we focus on high-intent, job-specific, and location-based keywords such as “residential builder in [suburb],” “licensed construction companies near me,” or “commercial builder [city].” Our goal is to attract people searching with clear intent to hire.
We structure your campaigns with tightly themed ad groups around these keywords, ensuring high ad relevance and lower costs per click. At the same time, we use negative keywords to exclude irrelevant traffic — such as DIY, job seekers, or general construction news.
We regularly analyse your keyword performance and adapt your targeting based on search trends and campaign data. This continuous optimisation ensures your ads stay visible, effective, and competitive in your local market.
Every click should lead to action — and that means building trust quickly. We direct your Google Ads traffic to purpose-built landing pages designed to convert visitors into real leads. These pages showcase your construction expertise with high-quality project images, service breakdowns, testimonials, and clear contact options.
Whether a user is planning a full custom build or looking for a reliable renovation contractor, we ensure the landing page speaks to their needs. We include easy-to-use contact forms, direct call buttons, and project quote requests — all mobile-friendly and conversion-focused.
We also install tracking tools to monitor every form submission, phone call, and click. This helps us understand which parts of your campaign are generating leads — and continuously improve those results over time.
Construction projects often have long sales cycles, so every ad dollar must be managed with precision. Whether you’re advertising locally or across multiple cities, we make sure your budget is focused on high-performing services and keywords.
We use advanced bidding strategies — such as Maximise Conversions or Target Cost Per Acquisition — to optimise spend and boost efficiency. We also monitor daily performance and adjust bids to maintain visibility in peak search hours.
We provide transparent reporting on every dollar spent and its return. You’ll know exactly how your Google Ads budget is performing, where your leads are coming from, and how we’re making continual improvements to get the most from your investment.
We understand that in construction, reputation and visibility are everything. Our Google Ads strategies are designed to attract serious leads—whether you’re looking for renovation projects, new developments, or commercial work. We make your ad spend work smarter, delivering reliable results without overpaying for exposure.
Our comprehensive Google AdWords Management services for builders and construction companies are built to deliver consistent, high-quality leads — whether you focus on residential construction, renovations, or commercial development. We tailor every element of your campaign to match your brand, service offerings, target audience, and growth goals.
We start by identifying your most profitable project types and service areas. From there, we create structured campaigns around specific services — such as “custom home builders,” “house renovations,” or “commercial contractors” — and pair each with high-converting ad copy that addresses real client needs. These campaigns are further refined with location targeting to ensure your ads show up for users searching in your preferred regions.
To convert that ad traffic into inquiries, we direct visitors to powerful, professionally designed landing pages. These pages include project galleries, licensing and certifications, testimonials from past clients, and trust-building elements like Google Reviews and warranty offers. Every design is optimised for mobile and built to generate leads through calls, form submissions, or quote requests.
All campaigns are actively managed to get better over time. We test new ad variations, monitor keyword performance, adjust budgets, and optimise landing pages based on conversion data. Our team provides regular reports that show exactly how many leads you’ve generated and how your ads are performing — giving you full visibility into your return on ad spend. From start to finish, we manage every part of your Google Ads strategy with the same care and precision you bring to your building projects. Let us help you fill your calendar with quality construction leads, reduce downtime between jobs, and grow your business with campaigns that work as hard as you do.
Most building companies start seeing inquiries within 1–2 weeks of launching their campaign, depending on your location and budget.
We can promote anything from residential new builds, renovations, extensions, and project management to commercial and civil construction services.
Not necessarily. We tailor your strategy based on your goals, service area, and competition. Many clients start seeing results with daily budgets of $30–$70.
Yes—we can set up separate ad groups or campaigns for different service areas to keep targeting relevant and your leads organized.
We handle the full process—ad creation, campaign setup, performance tracking, optimizations, and monthly reporting—so you can stay focused on your projects.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.