Running successful Facebook ad campaigns for off-licences starts with showcasing your variety, convenience, and price appeal. We organize campaigns around key categories—wine, spirits, beer, mixers, party packs, and seasonal or local specialties. Whether you’re promoting a weekend wine deal, a new craft beer range, or chilled ready-to-go mixers, each campaign is tailored to match user intent and drive quick decisions.
We use high-impact visuals and clear messaging that highlights product features: “2 for £20,” “Cold Beer Ready Now,” or “Mix & Match Your Gin Night.” If you offer click-and-collect, local delivery, or extended hours, we make those benefits prominent in every ad. For stores near nightlife zones or student areas, we tailor messaging for last-minute convenience or group offers.
Promotions are scheduled around peak times like Friday nights, bank holidays, sports events, and seasonal celebrations like Christmas, New Year’s Eve, or summer barbecues. Flash sales, limited-edition bottles, and bundle offers help create urgency and repeat engagement with your brand throughout the year.
Whether customers are after a weekend wine, craft beer, or a late-night top-up, they’re browsing Facebook and Instagram for local off-licences they can trust. Our targeted Facebook Ads help you reach nearby customers and drive steady in-store visits or online orders.
Targeting is key to making your ads reach the right local audience. We focus first on radius targeting—ensuring your ads only appear to people near your physical store or within your delivery area. This ensures ad spend is focused on users who can actually convert.
Interest-based targeting includes categories like wine lovers, beer enthusiasts, cocktail fans, foodies, party planners, and nightlife followers. We can also reach people who engage with grocery or alcohol brands, follow drinks blogs, or frequent local pubs and bars. Whether it’s a casual shopper or a weekend host planning ahead, we craft messaging that meets them where they are.
We also use Custom Audiences to retarget users who visited your site, interacted with your social posts, or clicked on past ads. Lookalike Audiences help find new customers similar to your regulars—those who tend to buy premium wine, try new spirits, or stock up before events. This creates a scalable, always-growing customer base.
Once users click your ad, our goal is to get them to act—whether it’s placing an order, visiting your store, or calling ahead. We send users to landing pages or product sections that reflect what they clicked on: “Beer Offers of the Week,” “Top Spirits Under £30,” or “Weekend Wine Cases.” The more aligned the experience, the better the conversion rate.
Product carousels, Stories, and Reels help highlight variety and special deals. We use strong CTAs like “Order for Tonight,” “Tap to Reserve,” or “Get Yours Chilled.” Value propositions such as “Cold Stock Guaranteed,” “Student Discount Available,” or “Open Till Midnight” are layered into ad copy and visuals.
For mobile-first buyers, we ensure a fast experience—mobile-optimized checkout, quick-contact buttons, and store locator features for in-person shoppers. We also showcase reviews, staff picks, and best-sellers to build trust and help indecisive customers make faster purchase decisions.
We manage your ad budget with precision—focusing investment on high-converting times, products, and promotions. During weekends or event-heavy periods (like the Euros, music festivals, or holidays), we scale budget and rotate ads faster to stay competitive. In slower periods, we shift to value packs or limited promos to maintain sales momentum.
We monitor key metrics daily: cost-per-click, click-through rate, conversion rate, and cost-per-acquisition. If certain creatives or audiences underperform, we swap them quickly. High performers are boosted with more budget and duplicated into other ad formats for maximum exposure.
We also set spend limits per campaign type—keeping your budget in check across different products (wine vs. beer, for example), and ensuring every pound is delivering measurable return. Monthly reports give you insight into what worked, what didn’t, and what’s next—always tied to revenue outcomes, not just ad views.
We understand the fast-moving retail environment of off-licences. Whether you’re independent or run multiple shops, we use local knowledge and ad expertise to attract nearby buyers and keep your store front of mind whenever someone needs a drink.
Our full-service Facebook Ads Management for off-licences is built to drive footfall, boost sales, and keep your store top-of-mind for local drinkers. Whether you stock craft beer, budget-friendly spirits, international wines, or party-ready bundles, we craft ads that convert curiosity into checkout.
We begin by mapping your store’s strengths: product range, special offers, location, operating hours, and delivery or click-and-collect services. We then build a campaign framework—separating ads by product category, audience type, and time of day/week to maximize relevance. You’ll get specific messaging like “After-Work Drinks,” “Friday Night Top-Ups,” or “Celebration Spirits for Less.”
Creative formats include video reels showing chilled bottles being opened, carousels with staff favorites, or photo-led promos with time-limited discounts. Geo-targeting ensures we reach the right neighborhoods, and retargeting ads help convert browsers into buyers.
From ad copywriting and budget optimization to real-time monitoring and performance reporting, we handle it all. Whether you’re looking to increase your local brand recognition, promote new stock, or drive in-store and online sales, we provide the strategy and execution to make it happen. With our help, your off-licence won’t just sell drinks—it will become the go-to spot for every occasion.
Yes—but it must comply with Meta’s age and location restrictions. We ensure your campaigns are fully compliant.
Absolutely. We highlight your best offers, premium bottles, or multi-buy deals in custom ad creatives.
No. We can drive walk-in traffic, WhatsApp orders, or phone call enquiries—whatever suits your setup.
Most off-licences begin with £15–£40/day depending on location, competition, and whether delivery is offered.
Yes. We install tracking (if applicable) and send reports so you know what’s working—and what to double down on.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.