Our Google AdWords Management service for property management companies is designed to attract more landlords, fill vacancies faster, and help you grow a strong rental portfolio. We start by identifying your core services — such as property leasing, tenant screening, rent collection, or strata management — and build campaigns that clearly promote those offerings. We also take the time to understand your local market, competition, and target clientele so that our strategy is tailored to your business goals.
Our campaigns are structured to meet your prospects where they are in the decision-making process. Whether they’re searching for a rental manager, evaluating different companies, or simply researching how property management works, our ads provide relevant, helpful solutions. We also build out local targeting by postcode or suburb to ensure that your ads reach landlords and tenants in the areas you serve. This hyper-local approach increases ad relevancy and lowers cost per click.
We create compelling ad copy that highlights your experience, unique selling points, and offers — such as “1 Month Free Management,” “24/7 Maintenance Support,” or “Free Rental Appraisal.” Our team develops high-converting landing pages to match each campaign, making it easy for users to fill out a form, request a call, or get a valuation on their rental property. All interactions are tracked using Google conversion tracking and call tracking so we know exactly what’s delivering the most leads.
Over time, we fine-tune your campaigns based on performance data — expanding high-performing keywords, testing new ad creatives, and adjusting bids for the best ROI. We also provide regular reports so you can track how many inquiries, calls, or appraisals your campaigns generate. With our full-service AdWords management, your property management company will have a scalable lead generation system that consistently brings in new landlords and fills vacancies faster.
