Mortgage brokers operate in a competitive market where timely, strategic ad campaigns can make the difference between a lost lead and a long-term client. With Google Ads, we help you reach individuals actively searching for financing — whether they’re first-time buyers, property investors, or homeowners looking to refinance. We build campaigns based on your specialties, including residential mortgages, commercial loans, refinancing, and bad credit solutions.
Each campaign is tailored around buyer intent. We segment ads by client type and loan product, ensuring that your message is relevant and compelling. By targeting specific search queries such as “mortgage broker near me,” “home loan help,” or “best refinancing rates,” we ensure you’re showing up for high-intent prospects. From local campaigns to broader service areas, we make sure your ad spend goes toward reaching the people most likely to convert.
Home buyers and refinancers are searching Google every day for mortgage advice, approvals, and competitive rates. Our Google Ads campaigns put your brokerage in front of these high-intent prospects, helping you attract more qualified leads, increase applications, and grow your client base consistently.
Effective keyword strategy is essential in the finance space, where competition is fierce and CPCs can be high. We conduct in-depth research to identify high-performing, intent-driven keywords such as “first home mortgage advisor,” “investment loan help,” “low deposit home loans,” and “refinance my mortgage.” We also incorporate location-specific phrases to capture clients in your target suburbs or cities.
To ensure you’re not paying for irrelevant clicks, we maintain a robust list of negative keywords (e.g., “mortgage broker courses” or “jobs in mortgage”). We use a combination of match types — exact, phrase, and broad match modifier — to balance reach and precision. As trends shift, we continuously update and refine your keyword list to reflect current search behavior and keep your ads performing.
A well-targeted click means nothing without a compelling conversion pathway. That’s why we pair your ads with high-performing landing pages tailored to the type of service and user intent. Whether it’s “Apply for Pre-Approval,” “Get a Free Loan Comparison,” or “Schedule a Call with a Broker,” our CTAs are designed to drive action immediately.
Landing pages are optimized for clarity, trust, and simplicity. They highlight your key selling points — such as fast approvals, expert guidance, access to multiple lenders, or no-obligation consultations. We build mobile-responsive pages with secure forms, prominent contact info, and trust signals like accreditations, reviews, or lender logos. Conversion tracking is implemented for all key actions — form submissions, calls, and appointment bookings — giving you visibility into what’s working.
We help you make every dollar count. Whether your focus is local lead generation or scaling to national audiences, we manage your budget across campaigns based on goals, performance, and seasonal trends. Using smart bidding strategies like Target CPA or Maximize Conversions, we optimize your spend to generate the most qualified leads at the lowest cost per acquisition.
Campaigns are monitored daily to ensure budgets are being used efficiently. We pause underperforming keywords, increase bids for high-converting areas or times of day, and adjust geo-targeting as needed. Monthly reports detail your cost-per-lead, click-through rates, and other KPIs so you can clearly see your return on investment.
We understand the financial services space—and the importance of trust and timing in lead generation. Our Google Ads campaigns are designed to deliver high-quality leads from people ready to take action, all while keeping your costs lean and your pipeline full.
Our Google AdWords Management solutions for mortgage brokers are designed to consistently generate qualified leads and grow your loan book. We begin by assessing your core services — from first home loans to refinancing packages — and develop campaigns that target the clients most likely to convert. We focus on intent-rich keywords like “compare mortgage rates,” “best mortgage broker for first home buyers,” and “refinance home loan options” to ensure you’re visible at the moment prospects are ready to act.
We create persuasive ad copy that clearly communicates your value proposition — whether it’s access to dozens of lenders, personalized service, low fees, or fast turnaround times. These ads link to custom-built landing pages designed to convert, featuring secure contact forms, strong CTAs, and mobile-optimized layouts. Every step is tracked so you know exactly where your leads are coming from and how much each one costs.
Our management doesn’t stop at setup. We run A/B tests to improve ad performance, adjust bids based on device and time-of-day data, and fine-tune keyword targeting to improve your Quality Score and lower cost-per-click. If market conditions shift — interest rates rise or government incentives change — we quickly adapt your campaigns to stay relevant.
Whether you’re a solo broker, small team, or national mortgage firm, we provide end-to-end Google Ads management that grows your brand, fills your pipeline, and delivers measurable ROI. With us handling your ad strategy, optimization, and reporting, you can focus on what you do best: helping clients find the right loan. Let your marketing investment fuel consistent, scalable growth with our performance-focused AdWords management for mortgage brokers.
Yes! We can target first home buyers, refinancers, self-employed borrowers, or investors—whatever your specialty.
Absolutely. We connect your ads to lead capture forms, call buttons, or booking calendars for fast, trackable enquiries.
Yes. We use precise geo-targeting so your ads appear only where you want them—locally or across multiple regions.
Most brokers start with $30–$80/day depending on competition, audience size, and loan types offered.
Yes—we take care of everything from setup and copywriting to keyword bidding, optimisation, and reporting.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.