A well-executed Facebook Ads strategy for mortgage brokers starts with a clear understanding of your core audience segments: first-time buyers, remortgagers, buy-to-let investors, and those seeking specialist products like bad credit or self-employed mortgages. Each group gets its own dedicated campaign stream with personalized messaging and relevant CTAs to increase conversion rates.
We map your ad funnel to align with the buyer journey. Awareness campaigns build trust and authority—featuring educational content like “5 Tips for First-Time Buyers” or “How Much Can You Borrow?” Mid-funnel ads introduce your services, promote mortgage calculators, or offer free consultations. Bottom-funnel campaigns focus on urgency and direct lead capture with messaging like “Rates from 4.9% — Speak to a Broker Today.”
Video ads, testimonials, animated explainers, and carousel formats are used to communicate complex mortgage topics in a simple, engaging way. All creative is mobile-first and fully branded, helping you build credibility and generate qualified leads across all stages of the funnel.
From first-time buyers to remortgaging homeowners, people are scrolling Facebook and Instagram looking for trusted mortgage advice. We build highly targeted campaigns that position you as the go-to mortgage expert—bringing consistent, qualified leads to your inbox.
Facebook’s audience targeting tools allow us to connect your services with the people most likely to need them—based on major life events, financial signals, and browsing behavior. We use demographic filters such as age, income level, marital status, and homeownership status, as well as behavioral cues like “likely to move” or “interested in property investment.”
Custom Audiences are built from your existing database, past leads, and website visitors—ideal for remarketing with timely offers or follow-up content. We also create Lookalike Audiences from your best clients, helping you reach users with similar profiles who are likely to convert.
Ad copy and visuals are tailored by audience: educational and supportive for first-time buyers, ROI-driven and detail-heavy for investors, and reassurance-focused for those with credit issues or complex income. With audience testing and ongoing refinement, we continuously improve campaign performance and lead quality.
The key to successful lead generation for mortgage brokers is frictionless user experience and trust-building. We use Facebook Lead Ads to streamline enquiries, offering quick, mobile-optimized forms that collect key information like income range, property type, and preferred contact time—without requiring users to leave the platform.
For users who prefer more information before committing, we offer gated content like mortgage guides, affordability checkers, or video explainers. These generate warmer leads and position you as a trusted advisor. Landing pages for consultations or quote requests are designed with trust indicators—such as FCA registration, review badges, and lender logos—to reinforce credibility.
Every interaction is tracked via the Facebook Pixel and integrated with your CRM or lead management platform, allowing for timely follow-ups and segmentation. Follow-up emails, SMS, or retargeting ads ensure no lead slips through the cracks and help move users closer to conversion.
When managing budgets for mortgage broker ads, ROI is everything. We determine your average lead value and conversion rate to recommend a starting monthly budget, then optimize based on actual campaign performance. Budgets are split between prospecting, remarketing, and retargeting segments, ensuring balanced and efficient spend.
We use automated bidding strategies like Target Cost Per Lead and Maximize Conversions to find the best opportunities while maintaining control over your acquisition cost. If specific campaigns—like remortgaging or investor targeting—are generating strong leads, we quickly scale them up.
Spending is also responsive to seasonality and market activity. For example, we may increase budgets during key buying months or rate changes, and reduce spend in quieter periods unless supporting a specific campaign (like “Book Before Rate Rises”). Weekly performance reviews ensure your budget is always aligned with results and priorities.
We help brokers stand out in a competitive market with strategic, lead-focused Facebook Ads. Whether you’re an independent advisor or part of a brokerage, we build campaigns that consistently generate high-quality mortgage leads.
Our full-service Facebook Ads management for mortgage brokers helps you generate a steady stream of qualified enquiries, build authority in your niche, and drive consistent business growth. From campaign planning to lead tracking and follow-up, we handle the entire process so you can focus on what you do best—helping clients secure the right mortgage.
We begin by learning your focus areas—first-time buyers, buy-to-let, remortgages, or niche lending—and build campaigns around them with tailored messaging, landing pages, and lead forms. Whether you’re a solo advisor or a national firm, our strategy adapts to suit your business model and capacity.
Using remarketing, we re-engage past visitors and warm leads with urgency-based messaging, reminders, or limited-time rate promotions. For colder prospects, we use value-led content to nurture interest until they’re ready to act. All campaigns are optimized for mobile use and designed to comply with financial services ad policies.
Our proactive management includes split-testing creatives, refining audiences, adjusting bids, and providing detailed reporting that shows not just leads—but lead quality and ROI. With our expert handling, your Facebook Ads become a high-performing growth channel that consistently fills your pipeline and strengthens your brand authority in a competitive market.
Yes—we can create dedicated campaigns targeting audiences interested in each product type.
Absolutely. Our lead gen strategy is designed to bring in enquiries for phone calls, meetings, or online consultations.
Most mortgage brokers start with £25–£75/day, depending on service area and volume goals.
Yes—we follow all relevant guidelines to ensure the messaging is clear, fair, and compliant.
Leads are delivered instantly via email, CRM, or spreadsheet—ready for quick follow-up.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.