Letting agents operate in a highly competitive, location-specific industry — which is exactly where Google Ads can offer a strategic edge. We create targeted campaigns that connect your agency with landlords, property investors, and potential tenants actively searching for letting services. Whether your focus is on full management, tenant-find-only services, or short-term lets, we build campaigns to reflect your unique offerings and business goals.
Our structure includes tightly themed ad groups based on services such as “Letting Agents for Landlords,” “Tenant Placement Services,” or “Rental Appraisal Services.” This ensures that each ad is relevant to the user’s intent and increases the likelihood of conversion. We also incorporate seasonal trends — such as student accommodation or summer rentals — to align with peak demand periods. With the right message, at the right time, in the right location, we position your brand as the top choice for property letting solutions.
Whether you’re marketing a single rental or managing dozens of properties, landlords and tenants are turning to Google to find letting agents they can trust. We build targeted Google Ads campaigns that position your agency at the top of local searches—helping you attract more landlords, fill properties faster, and grow your rental portfolio.
Our campaigns begin with in-depth keyword research to capture high-intent traffic from searches like “letting agent near me,” “rental property management,” or “find tenants quickly.” We segment keywords by service type and location to improve Quality Scores and maximize ad performance. Negative keywords are also used to filter out irrelevant clicks (e.g., “letting agent jobs” or “how to become a landlord”).
We implement advanced match types — including phrase match and exact match — to improve targeting precision. Where relevant, we apply geo-specific keywords such as “letting agent in [suburb/city]” or “property to let in [postcode]” to improve local visibility. Regular audits ensure your keyword list evolves with market demand and search behavior, helping you stay ahead of competitors.
The ultimate goal of any campaign is to generate qualified leads — whether it’s a landlord looking to list a new property or a tenant seeking a home. That’s why we develop custom landing pages that match your ads and encourage users to take action. From “Get a Free Rental Valuation” to “List Your Property in 24 Hours,” our call-to-action strategies are crafted to inspire quick engagement.
Landing pages are designed to highlight your unique selling points — such as no let/no fee policies, tenant screening services, or same-day listings. Mobile-optimized layouts, trust signals (like testimonials or accreditations), and contact forms make it easy for users to convert. We also set up call tracking, form submissions, and Google Ads conversion tracking so we can measure ROI down to each inquiry.
Your advertising budget is allocated based on your priorities — whether you’re aiming to attract new landlords, fill empty rentals, or promote premium listings. We use smart bidding strategies to get the most value from your ad spend, automatically adjusting bids for high-converting times, locations, and devices. Budget is directed toward the campaigns and services that generate the best ROI.
We constantly monitor performance, pause underperforming ads, and reallocate budget to winning keywords and locations. Seasonal adjustments, A/B testing, and real-time performance optimization ensure your ad spend is never wasted. Monthly reporting gives you clear insights into cost per lead, conversion rates, and campaign effectiveness.
We know the rental market and understand what both landlords and tenants want. Our Google Ads campaigns are built to deliver fast, consistent results—generating qualified leads, reducing vacancy times, and helping your agency grow in a competitive market without overspending.
Our Google AdWords Management solutions for letting agents are designed to help you attract more landlords, fill vacant properties faster, and grow your local market share. We begin by identifying the services you want to promote — such as tenant find, full-service letting, or property management — and build a tailored advertising strategy around them. Whether you operate in one suburb or across multiple cities, we create campaigns that target the right clients in the right areas.
We use granular keyword segmentation and geo-targeting to reach property owners and tenants actively searching for letting services near you. Our ad copy speaks directly to their needs with clear offers like “Let Your Property in 7 Days” or “Free Rental Appraisal for New Clients.” Paired with custom-designed landing pages and mobile-optimized lead forms, our campaigns are engineered to convert interest into inquiries.
As your agency grows, our Google Ads strategy evolves with it. We analyze data to identify your most profitable channels, optimize bidding based on user behavior, and split-test headlines, calls-to-action, and layouts for peak performance. With conversion tracking in place, you’ll know exactly how many landlord leads or tenant inquiries your campaigns generate each month.
We handle all aspects of the campaign — from keyword research and ad creation to ongoing optimization and budget allocation — so you can focus on managing properties and serving clients. Whether you’re a small local agency or a regional lettings group, our AdWords management helps you compete at the highest level online. With consistent lead flow and measurable ROI, your Google Ads become a reliable engine for business growth.
Yes! We create campaigns specifically aimed at landlords looking for a letting agent or seeking help managing their property.
Absolutely. We use hyper-local targeting to make sure your ads appear only to users in your service area.
Yes. We connect ads to your rental portfolio, enquiry forms, valuation pages, or online booking tools.
Most letting agents start with $25–$60/day depending on competition and the number of properties you're marketing.
Yes—we handle strategy, setup, daily optimisation, and reporting, so you can focus on managing properties and client relationships.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.