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Our Facebook Ads Management Services to Letting Agents
in Ireland

Scale your Letting Agents business with expert Facebook Ads Management services in Ireland.

Campaign Strategy for Letting Agents

An effective Facebook Ads strategy for letting agents focuses on two primary goals: attracting new landlords and filling rental vacancies fast. To achieve this, we build distinct campaigns for each objective, allowing for precise targeting and messaging. This segmentation ensures landlords see service-related content, while prospective tenants are presented with live listings and viewing opportunities.

We use a full-funnel approach, starting with brand awareness campaigns that establish your reputation and local market presence. Mid-funnel campaigns highlight landlord services, such as tenant screening or rent collection, and showcase your available properties. Bottom-of-funnel ads drive conversions with strong calls to action like “Book a Free Valuation” or “Apply for This Property Today.”

Carousel ads, video tours, and testimonial-based creatives help make your listings and services stand out. Each campaign is designed with mobile-first principles, knowing that many prospective tenants browse and enquire on their phones. The result is a targeted, high-impact strategy that builds trust with landlords and convenience for renters.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Attract More Landlords and Tenants with Facebook Ads for Letting Agents

Whether you’re filling vacant properties or growing your landlord base, Facebook and Instagram ads can help you get in front of the right audience. We create results-driven campaigns that generate high-quality leads for both lettings and property management.

Trusted by local & nationwide brands

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Our Process

We build tailored ad campaigns that promote your listings, win landlord instructions, and grow brand awareness in your area.

Dual Targeting for Landlords & Tenants

We reach tenants actively looking for homes and landlords seeking trusted agents—using location, demographics, and behaviour targeting.

Listing-Focused Ads with Strong CTAs

We showcase your available properties with high-quality images, price highlights, and “Book a Viewing” calls-to-action to drive quick enquiries.

Instant Lead Capture for Valuations & Viewings

Our lead forms make it easy for landlords to request a free rental valuation or for tenants to enquire about a property instantly.

Retargeting Interested Users

We follow up with users who visited your website or viewed your ads, turning interest into conversions.

Audience & Behavioral Targeting for Letting Agents

Audience targeting is split between landlords looking for property management support and tenants actively searching for rentals. For landlords, we target based on homeownership status, real estate interests, income brackets, and engagement with property or investment content. We also use custom audiences built from your existing contacts, website traffic, or previous Facebook interactions.

For tenant targeting, we zero in on people in your service area, recent movers, and demographics that match your typical rental audience—like students, young professionals, or families. Behavioral targeting captures users who’ve recently browsed listings, visited real estate websites, or interacted with letting agents on social media.

Lookalike Audiences help scale your reach by finding users similar to your best-performing leads—whether that’s landlords who’ve converted or tenants who signed leases. Ad copy and creative are tailored for each segment to increase engagement and drive action, whether it’s “Landlords Wanted” or “2-Bed Flats Available Now.”

Lead Conversion Strategy for Letting Agencies

For letting agents, converting ad clicks into qualified leads is critical—whether it’s a landlord looking for management help or a tenant interested in a property. We use Facebook Lead Ads to streamline the enquiry process. These forms are pre-filled with user data and can be submitted directly within the Facebook app, making them ideal for mobile users and high response rates.

When promoting available properties, we link ads to dedicated landing pages featuring full descriptions, high-quality photos, virtual tours, and key rental info like price, location, and availability. Strong CTAs like “Schedule a Viewing” or “Apply Now” help drive immediate action. For landlords, we highlight offers such as “Free Rental Appraisal” or “Let Within 7 Days Guarantee.”

All lead data is synced with your CRM, and tracked using Facebook Pixel, so we can analyze performance by ad, audience, and property type. We refine targeting and creative continuously based on what drives the most conversions, ensuring that every campaign delivers measurable ROI.

Testimonials from fellow entrepreneurs

Budget & Bid Optimization for Letting Agents

Efficient budget use is key to keeping your cost per lead low while maximizing reach and results. We start by assessing your target areas, average rental value, and landlord acquisition costs to recommend an appropriate budget. Then, funds are allocated between landlord lead generation and property marketing based on your current priorities and vacancy levels.

Smart bidding strategies—such as Target Cost Per Lead or Maximize Conversions—ensure your ads are shown to users most likely to convert, without overspending. We monitor key metrics like lead cost, application rates, and enquiry quality, adjusting bids and budget allocation in real time to improve results.

Seasonal trends and local market dynamics are factored in. For instance, we increase spend in peak rental months like summer and January, or when university terms begin, and pull back during slow periods unless promoting special offers. Weekly reporting and monthly strategy reviews keep you informed and in control of your ad spend.

Why Choose Low Cost Digital for Facebook Ads for Letting Agents?

Ireland IT Services to Letting Agents

Comprehensive Facebook Ads Management for Letting Agents

Our end-to-end Facebook Ads management for letting agents is designed to help you win more landlord contracts, fill properties faster, and build local brand authority. From audience research and campaign setup to ad design, lead tracking, and budget scaling—we handle it all, so you can focus on running your lettings business.

We tailor campaigns to suit your location, target markets, and available inventory. Whether you’re listing student housing, executive apartments, or family homes, our team ensures your ads reach the right audience with the right message. For landlords, we promote your service features and incentives in a way that builds trust and drives enquiries.

With remarketing tools, we re-engage users who visited your website or interacted with your content but didn’t convert. Facebook Pixel, CRM integration, and real-time reporting give you full visibility into what’s working—and what needs refining. We’re proactive in updating creatives, testing new formats, and scaling campaigns based on your goals.

Whether you manage five properties or five hundred, our Facebook Ads management helps you stay visible, generate consistent leads, and maintain high occupancy rates—backed by data-driven performance and expert execution.

Have a Question?

Frequently Asked Questions

 
Can I promote individual rental listings?


Yes—we can feature your current listings with key details like rent, location, and availability to drive tenant leads.

 

Can this help me win more landlord instructions?


Definitely. We run lead generation ads that offer free rental valuations or promote your management services.

 

What kind of ad budget should I start with?


Most letting agents begin with £20–£50/day depending on their target area and campaign focus.

 

How do I receive the leads?


Leads are delivered instantly to your email, CRM, or as downloadable reports—ready for immediate action.

 

Will I know how the ads are performing?


Yes. You’ll get regular reports on leads, engagement, cost-per-result, and campaign ROI.