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Our Digital Marketing Services to Auctioneers & Estate Agents in Ireland

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Digital Marketing for Auctioneers & Estate Agents

In the fast-paced world of property sales and rentals, a strong digital presence isn’t just helpful — it’s critical. Whether you’re selling homes, running property auctions, or managing lettings, potential clients are starting their search online. That means your agency needs to show up in all the right places, with a message that builds trust and drives action.

Our digital marketing services for auctioneers and estate agents are built to help you attract sellers, engage buyers, and grow your portfolio. We use a strategic mix of local SEO, targeted ads, email campaigns, and social media marketing to put your brand in front of property seekers and investors when it matters most.

From residential lettings to commercial auctions, we tailor your marketing to highlight the specific services you offer and the regions you cover. Whether you’re an independent agent or part of a national chain, we help ensure your listings, services, and reputation are easy to find — and hard to ignore.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Maximise Listings & Buyer Leads with Expert Digital Marketing

Whether you’re selling homes, managing auctions, or sourcing new listings, your clients are searching online. Our digital marketing solutions help Auctioneers & Estate Agents boost visibility, generate quality leads, and close more deals through targeted campaigns that deliver results.

Trusted by local & nationwide brands

Have a Question?

Our Process

We tailor digital strategies that highlight your property portfolio, showcase your expertise, and drive engagement with serious buyers and sellers.

Audience Targeting & Campaign Strategy

We target homeowners looking to sell, investors seeking property deals, and buyers in your area using detailed demographic, interest, and intent-based targeting.

Social Media Advertising

We create scroll-stopping ads on Facebook, Instagram, and LinkedIn to feature properties, promote virtual tours, and highlight auction dates—driving traffic to your listings or enquiry forms.

Email Marketing & Lead Nurturing

We build automated email workflows for valuation requests, property alerts, and market updates—keeping prospects engaged and driving repeat interest.

Performance Monitoring & Optimisation

We track click-through rates, enquiries, and conversions to ensure every campaign is refined for higher ROI and a stronger property pipeline.

Why Digital Marketing Matters for Auctioneers & Estate Agents

Whether someone is buying their first home, looking to rent, or bidding at a property auction, the journey often starts online. If your agency isn’t ranking well on search engines or engaging users on social media, you’re likely losing leads to more visible competitors.

We help your business show up for searches like “estate agents” “house auctions near me,” or “commercial property for sale.” Through effective SEO, your listings can be found at the top of Google results — increasing traffic, enquiries, and conversions.

Digital marketing also helps you build authority and trust. Professional photography, compelling copy, and consistent branding across platforms make your agency stand out. When clients see a polished online presence, they’re more likely to trust you with their property needs.

From pay-per-click campaigns that generate seller leads to retargeting ads that bring buyers back to your listings, our strategies are designed to support every stage of the property journey. We make sure your agency gets noticed — and chosen.

Local Digital Marketing for Property Professionals

Real estate is local by nature — people want to work with agents who know their area inside and out. That’s why we put a major emphasis on local digital marketing. We make sure your agency shows up for searches in the exact areas you serve, whether that’s one neighbourhood or an entire region.

We begin with your Google Business Profile, ensuring it’s fully optimised with accurate contact details, office hours, service descriptions, photos, and client reviews. This helps you appear in the local pack and on Google Maps — where many property searches begin.

We also build localised landing pages for key locations, highlighting your expertise and available listings in each area. Whether you’re targeting “flats to rent” or “auctioneers” we tailor your content to speak directly to the audience you want to reach.

Our local ads target buyers, renters, and sellers within specific postal codes or radius areas. Combined with locally-focused social media posts and blog content, this creates a digital footprint that captures attention and drives results in your core markets.

Testimonials from fellow entrepreneurs

Digital Marketing Services Tailored to Auctioneers & Estate Agents

We know that no two agencies are alike. Some focus on high-end residential sales, while others specialise in fast-turnaround auctions or student lettings. That’s why we never offer a one-size-fits-all solution. Instead, we create a custom marketing strategy built around your services, audience, and business goals.

We start with an in-depth consultation to understand your agency’s strengths, competitors, and the areas you operate in. This allows us to identify the most relevant keywords and marketing channels — from “homes for sale” to “investment properties at auction.”

Your website is central to your success, so we ensure it looks professional, works flawlessly on all devices, and is optimised for both search engines and user experience. We add features like property search filters, lead capture forms, and integration with your property feed or CRM.

Our advertising team creates targeted campaigns on Google, Facebook, and Instagram — designed to drive enquiries from both buyers and sellers. We also help with social content that showcases listings, market updates, virtual tours, and success stories that keep your audience engaged and informed.

Why Choose Low Cost Digital for Digital Marketing for Auctioneers & Estate Agents?

We understand the fast-paced nature of property sales and auctions. Our campaigns are crafted to help you stand out, secure more listings, and attract serious buyers by showcasing your professionalism and expertise online.

 

Ireland IT Services to Auctioneers & Estate Agents

Comprehensive Digital Marketing Solutions for Auctioneers & Estate Agents

To stay competitive in today’s property market, auctioneers and estate agents need more than just listings — they need strategic digital marketing that delivers measurable results. Our comprehensive solutions are designed to increase your visibility, drive property leads, and build your brand across all digital channels.

We begin by researching your specific market, property types, and service areas. Whether you’re targeting luxury buyers, first-time renters, or investors looking for auction deals, we tailor an SEO strategy to match their search behaviour. By focusing on terms like “houses for sale” or “land auctions” we make sure your listings show up where it counts.

We then enhance your website to serve as a high-performing digital storefront. That means fast loading times, mobile optimisation, and user-friendly features like live chat, integrated property search, and lead capture tools. We also highlight your selling points — such as local expertise, success rates, or no-fee offers — to set you apart from the competition.

Our digital ad campaigns ensure that the right people see your properties and services at the right time. Whether you’re promoting a new auction catalogue, showcasing a standout listing, or trying to attract new landlords, our Google Ads and social media campaigns are targeted, scalable, and budget-conscious. We also offer retargeting to re-engage previous site visitors and bring them back when they’re ready to convert.

Lastly, we offer transparent reporting and ongoing strategy refinement. You’ll receive monthly performance breakdowns, lead tracking, and clear insights into what’s working. Whether you’re scaling up, entering new markets, or simply want to keep your phone ringing, our digital marketing solutions help you stay ahead in the ever-evolving property market.

Have a Question?

Frequently Asked Questions

 
Can you help us promote property auctions and events?

Yes. We run countdown ads, targeted location-based campaigns, and email blasts to drive attendance and online bidding for upcoming auctions.

Will your campaigns help us attract property sellers too?

Absolutely. We create lead-gen campaigns targeting homeowners looking to get property valuations or sell their homes fast.

Can you promote both residential and commercial listings?

Yes. We segment and tailor campaigns to highlight both types of properties based on their unique value propositions and audiences.

How do you ensure leads are high quality?

We use location, income, behaviour, and search intent filters to attract serious buyers and sellers—not just browsers.

How soon can we expect to see results?

Most agents begin to see an increase in enquiries and listing requests within 1–2 weeks, with steady improvement as campaigns are optimised.