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Our Google Adwords Management Services to Pet Boarding & Kennels
in Ireland

Scale your Pet Boarding & Kennels business with expert Google Adwords Management services in Ireland.

Campaign Strategy for Pet Boarding & Kennels

A well-planned Google AdWords strategy for pet boarding and kennel services ensures you reach pet owners who need reliable care while they’re away. Our approach begins by identifying your primary services—short-term boarding, long-term stays, daycare, grooming add-ons—and building dedicated ad groups for each. This structure allows us to tailor ad copy that highlights your unique offerings and builds immediate relevance with searchers.

We also factor in seasonal trends, like increased demand during holidays, school breaks, or travel-heavy months. Campaign schedules are optimized accordingly, and we leverage location targeting to zero in on pet owners within a defined radius of your facility. Mobile-optimized ads make it easy for users to call or find directions with a single tap, encouraging immediate engagement.

Trust is critical in this industry, so ad messaging emphasizes your experienced staff, clean and secure environment, live pet cams, and testimonials from happy clients. We use ad extensions to highlight certifications, amenities, and reviews, helping you stand out from local competitors. The result is a strategy that not only draws clicks but also builds the confidence pet owners need to book with your facility.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Keep Your Kennels Booked with Google Ads for Pet Boarding Services

Whether it’s for holidays, work trips, or weekend getaways, pet owners rely on Google to find trusted, local boarding facilities. Our targeted Google Ads campaigns make sure your pet boarding or kennel service shows up right when they’re searching—bringing you consistent bookings from pet parents looking for reliable care.

Trusted by local & nationwide brands

Have a Question?

Our Process

We design high-performing, location-targeted Google Ads campaigns to help you attract more pet owners and keep your kennels full.

Pet Boarding Keyword Targeting

We focus on search terms like “dog boarding near me,” “cat kennels [city],” “pet hotel,” and “overnight pet care,” ensuring you capture active, high-intent traffic.

Geo-Targeted Campaigns

Ads are shown only to people searching in your service area—so your ad budget is spent reaching nearby pet owners ready to book.

Engaging Ad Copy

We highlight your unique features—24/7 care, secure facilities, daily walks, feeding routines, and more—positioning your service as the top choice for pet lovers.

Booking & Enquiry Optimisation

Whether you take bookings online, by phone, or through a contact form, we make sure the ads drive real conversions—not just clicks.

Keyword Targeting for Pet Boarding & Kennels

Effective keyword targeting is essential to attract the right clientele to your pet boarding or kennel facility. We start by identifying core service-related keywords such as “dog boarding near me,” “cat boarding [city],” and “overnight pet kennels.” These are paired with modifiers like “24/7 care,” “trusted,” or “luxury” to attract clients seeking specific standards or service levels.

In addition to general boarding keywords, we include terms for complementary services like “dog daycare,” “pet sitting,” or “boarding with grooming.” We also implement negative keywords—such as “free dog shelter” or “DIY kennel plans”—to avoid irrelevant clicks that waste ad spend. This ensures your ads only appear for high-intent searches from potential customers.

Our strategy balances broad, phrase, and exact match types to maintain a strong mix of visibility and precision. We continuously refine the keyword list based on performance data, expanding top-performers and pausing underperformers. This process ensures your campaigns consistently attract local pet owners actively seeking quality boarding options for their furry companions.

Lead Conversion for Pet Boarding & Kennels

To turn ad clicks into bookings, we focus on creating high-converting experiences for pet owners landing on your site. Every campaign leads to a tailored landing page that showcases your facility’s key features—clean spaces, secure fencing, trained caregivers, play areas, and photos of happy pets. These pages are mobile-friendly and designed to drive action with clear calls-to-action like “Book Now” or “Tour Our Kennel.”

We also integrate quick-call buttons, online booking forms, and even live chat for convenience. For clients anxious about leaving their pets, we emphasize peace of mind through features like webcams, daily updates, and on-site veterinary support. Strong headlines and benefit-oriented copy are used to guide users toward immediate action.

Conversion tracking is implemented to monitor key actions like bookings, phone calls, and form submissions. We use these insights to improve ad copy, adjust page elements, and fine-tune CTAs for better performance. The goal is to not only attract interest but also convert it into confirmed reservations that grow your business.

Testimonials from fellow entrepreneurs

Budget Management for Pet Boarding & Kennels

Effective budget management helps you attract bookings while maximizing your ROI. We start by aligning your advertising spend with your average customer value, adjusting campaigns for seasonality and capacity. During peak travel times, we increase bids and budgets to capture more traffic. In slower months, we shift focus to daycare services or grooming add-ons to maintain consistent bookings.

We implement automated bidding strategies like Target CPA or Maximize Conversions to optimize performance based on real-time data. These strategies adjust bids per search to ensure your ads appear where they matter most—whether that’s a “last-minute dog boarding” search or “cat boarding for a week.” Geo-targeting is used to focus spend in areas with high demand and reduce spend in low-performing zones.

We monitor your ad performance daily and report weekly on metrics like click-through rates, conversion rates, and cost per lead. If your location has limited space or fluctuating capacity, we can pause or slow ad delivery accordingly. This level of control ensures your marketing budget is always being used where it delivers the greatest impact.

Why Choose Low Cost Digital for Google Ads Management for Pet Boarding & Kennels?

We know how to attract local pet owners who care about their animals’ comfort and safety. Our Google Ads campaigns are tailored to your facilities and location—bringing in steady, qualified enquiries and helping you build a loyal client base year-round.

Ireland IT Services to Pet Boarding & Kennels

Comprehensive Google AdWords Management Solutions for Pet Boarding & Kennels

Our comprehensive Google AdWords solutions for pet boarding and kennel businesses are designed to help you stay booked year-round. We begin by learning everything about your services—whether you offer standard kennel stays, luxury suites, dog daycare, grooming, or special needs pet care. Using this information, we create a campaign structure that separates each service type, making it easy to optimize performance by audience and intent.

Keyword strategies are built around the actual language pet owners use when searching—terms like “overnight boarding for dogs,” “pet hotel near me,” or “doggy daycare open weekends.” Our ad copy emphasizes safety, trust, and happy pets—backed by your facility’s best features and reviews. With ad extensions, we promote your facility’s amenities, location, pricing offers, and booking options, encouraging users to choose you over competitors.

Landing pages are optimized for conversion, showcasing your space, staff, testimonials, and available services. Features like online booking, mobile click-to-call, and video tours help establish trust quickly. We also track every meaningful action—from form fills to calls—and use that data to continuously improve the campaign. We A/B test ad creatives, adjust keyword bids, and refine messaging so your ads evolve with performance.

Whether it’s the holiday rush or slower off-peak months, our AdWords management ensures your campaigns remain cost-effective and results-driven. With smart budget controls, precise targeting, and conversion-focused design, we help you consistently turn online searches into paid bookings. Our goal is to help your pet boarding business grow by becoming the go-to choice for pet owners seeking peace of mind when they’re away.

Have a Question?

Frequently Asked Questions

 
Can I promote specific services like luxury boarding or dog daycare?


Yes! We can create individual ad groups to highlight different offerings like day boarding, long-term stays, or special accommodations.

Can I advertise during peak holiday seasons only?


Definitely. We can ramp up campaigns during busy seasons or school holidays and pause or scale down during quieter months.

How much does it cost to advertise on Google?


Most pet boarding businesses start with a daily budget of £15–£40 depending on their location and demand.

How soon can I expect results?


Typically, clients see an increase in enquiries within 1–2 weeks of launching a campaign.

Do I have to manage anything myself?


No—we handle everything from ad creation and keyword targeting to daily optimisations and monthly performance reports