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Our Digital Marketing Services to Pet Boarding & Kennels
in Ireland

Scale your Pet Boarding & Kennels business with expert Digital Marketing services in Ireland.

Digital Marketing for Pet Boarding & Kennels

In today’s digitally connected world, pet parents are more selective than ever when choosing who to trust with their beloved companions. Whether it’s a short-term stay or a long holiday, the first place they’ll look is online. This makes digital marketing essential for pet boarding and kennel businesses to build credibility, visibility, and trust. If your business isn’t appearing in search results, on social media, or in local directories, you’re likely losing potential bookings to more digitally savvy competitors.

The modern pet owner is cautious and well-informed. They seek facilities that not only offer comfort and cleanliness but also communicate their care standards clearly online. Your website, Google reviews, and online presence act as your first impression—often before a phone call is made. Digital marketing ensures you’re putting your best paw forward from the moment a customer starts searching.

By optimizing your online presence, you can fill your booking calendar and establish long-term relationships with repeat clients. From showcasing your kennel’s amenities and safety features to publishing testimonials and pet care blogs, your online assets need to reflect professionalism, compassion, and quality. That’s where we step in—ensuring your brand looks as welcoming and trustworthy online as it is in person.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Get More Bookings & Keep Tails Wagging

Make sure pet owners find you first when they need a safe, loving place for their furry companions. Our digital marketing services help pet boarding and kennel businesses stand out, build trust, and increase reservations.

Trusted by local & nationwide brands

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Our Process

From search engines to social feeds, we position your kennel as the go-to choice for pet care in your area.

Local SEO for Pet Boarding

We optimise your website to appear in top results for searches like “dog boarding near me” and “cat kennel in [location]”, so nearby pet owners can find and contact you easily.

Google Ads & PPC

Target pet owners ready to book by running highly specific Google Ads for services like overnight stays, daycare, or long-term boarding.

Social Media Content & Ads

Engage pet parents with adorable photos, behind-the-scenes videos, and informative content across Instagram and Facebook to build connection and loyalty.

Online Reviews & Reputation

We help you collect and manage reviews from satisfied customers, increasing trust and conversion rates for new visitors.

Why Digital Marketing is Vital for Pet Boarding & Kennels

With so many options available, pet owners compare multiple boarding facilities before making a decision. They search for terms like “dog boarding near me,” “cat hotel [city],” or “safe kennels for holidays.” If your business isn’t optimized for these search queries, you’re losing traffic and leads. We implement effective SEO strategies so your business shows up in local search results, complete with strong reviews, photos, and click-to-call features.

Your Google Business Profile is critical. We ensure it’s fully optimized with updated contact details, service descriptions, high-quality photos, and client reviews. This helps boost your local ranking and improves trust with prospective customers. Regular posts and updates also signal to search engines and users that your business is active and engaged.

We also focus on content creation—educational blog posts, FAQs, and care guides help answer client concerns before they even visit. Articles like “How to Prepare Your Dog for a Kennel Stay” or “Top 10 Questions to Ask Before Boarding Your Cat” position your business as a knowledgeable, caring provider. This builds trust and boosts your SEO simultaneously.

In addition, we utilize analytics and insights to constantly improve. From tracking which pages drive the most bookings to identifying top-performing keywords, we help your business grow through data-backed decisions. Our goal is simple: keep your boarding facilities fully booked, even during slower seasons, through smart, consistent digital efforts.

Lead Generation & Ads for Pet Boarding & Kennels

When a pet owner urgently needs boarding due to travel, family emergencies, or last-minute plans, they’re likely to click on the first few Google results. With well-structured PPC (Pay-Per-Click) campaigns, your facility can be that top result. We create laser-focused ads targeting phrases like “last-minute dog boarding,” “pet hotel open now,” or “cat boarding weekend specials.” These ads are matched with high-converting landing pages designed to capture bookings immediately.

Each landing page is mobile-optimized, includes trust-building elements (reviews, testimonials, certifications), and features simple forms for booking or inquiries. This ensures you’re not just getting traffic—you’re getting conversions. With pet parents often in a hurry, frictionless booking experiences lead to more confirmed stays.

Facebook and Instagram ads are also essential. Visual storytelling is powerful in this industry—photos of happy pets, play areas, and customer testimonials help drive clicks and engagement. We run promotional campaigns such as “First Night Free,” “Refer a Friend Bonus,” or “Holiday Booking Specials” to bring in new leads and boost brand loyalty.

We also set up retargeting campaigns for website visitors who didn’t complete a booking. By showing friendly reminders or time-limited offers, we bring them back to finish what they started. Coupled with conversion tracking and performance analytics, we ensure every dollar spent on ads delivers measurable results.

Testimonials from fellow entrepreneurs

Content Marketing & Social Engagement for Pet Boarding & Kennels

Your business thrives on trust—and nothing builds trust like consistent, heartfelt content. We develop blogs, social posts, and videos that showcase your team’s love for animals, cleanliness protocols, facility tours, and even pet birthday celebrations. Topics like “Why Dogs Love Our Kennels” or “5 Ways We Reduce Pet Stress During Boarding” help clients feel emotionally connected to your service.

We also spotlight staff members and their roles, feature customer testimonials, and share user-generated content (with permission) to humanize your brand. These elements make your online presence more relatable and authentic—exactly what pet parents are looking for.

Social media isn’t just about posting—it’s about engaging. We manage your Instagram and Facebook pages with regular updates, story features, live Q&As, and comment replies. Community-building content like “Pet of the Month,” “Boarding Tips,” and behind-the-scenes tours keep your audience engaged and returning.

We also implement email marketing campaigns with themes like seasonal booking reminders, vaccination tips, and early-bird holiday specials. These keep your services top of mind and fill slots in advance. Our content efforts are data-driven—we analyze engagement, open rates, and feedback to optimize what we create and share.

Why Choose Low Cost Digital for Pet Boarding Marketing?

We understand how important trust is in pet care. That’s why our digital strategies focus on highlighting your staff, facilities, and customer satisfaction to reassure pet owners and convert searches into bookings. We bring the visibility—you deliver the comfort.

Ireland IT Services to Pet Boarding & Kennels

Comprehensive Digital Marketing Solutions for Pet Boarding & Kennels

Our comprehensive digital marketing solutions for pet boarding and kennels are designed to help you build trust, attract new clients, and ensure your facilities stay fully booked throughout the year. We begin with a deep audit of your current online presence, identifying areas of improvement across SEO, design, reviews, and user experience. From there, we craft a customized digital strategy tailored to your unique facility, location, and clientele.

A well-designed, mobile-friendly website acts as the foundation. We develop or refine your site with clear service descriptions, virtual tours, staff bios, and an easy-to-use booking form. Pet parents visiting your site should instantly feel at ease. We also implement search engine optimization (SEO) best practices, ensuring your site ranks for phrases like “dog boarding near me” or “pet hotel in [suburb].” We even create separate landing pages for niche services like grooming add-ons or special care for elderly pets.

We manage Google Ads, Facebook Ads, and Instagram promotions to generate immediate visibility and bookings. Campaigns are A/B tested, constantly refined, and aimed at your most valuable audience—local pet parents ready to book. Retargeting ensures potential customers who didn’t convert on the first visit are re-engaged effectively. Each ad campaign is tied to detailed reporting, so you always know what’s working.

We also implement tools to build long-term client relationships: email newsletters with seasonal offers, automated review requests after a stay, and loyalty programs to reward repeat customers. Review management ensures your reputation stays strong across platforms like Google, Yelp, and Facebook. Everything we do is focused on measurable growth and ensuring your pet boarding business becomes the top choice in your area—both online and offline.

Have a Question?

Frequently Asked Questions

 
How will digital marketing help my pet boarding business grow?

By increasing your visibility online, improving your reputation, and running targeted campaigns, we help drive more inquiries and confirmed bookings.

Can you promote specific services like daycare, grooming, or long-term stays?

Yes! We tailor ad copy and keywords for each of your offerings, so pet owners searching for those services are directed straight to you.

What platforms work best for pet boarding marketing?

Google Search helps capture urgent and local bookings, while Instagram and Facebook build long-term trust and brand loyalty through visual content.

Do you manage customer reviews on Google and Facebook?

We help you encourage and respond to reviews on all major platforms, which helps improve visibility and builds credibility with potential customers.

How long before I start seeing results?

Typically, local campaigns begin to deliver measurable results like increased inquiries and calls within 4–6 weeks, depending on the competition and budget.