Creating an effective Facebook Ads strategy for insurance brokers begins with understanding your audience and segmenting your services—life insurance, health insurance, home, auto, or business coverage. Each service type addresses different concerns and needs, so we craft targeted campaigns around them to ensure messaging relevance. Someone looking for business liability coverage, for example, should see very different messaging than someone shopping for family health insurance.
We align every campaign with your business goals—whether that’s generating new leads, promoting bundled policies, or nurturing renewals. By building separate campaigns for each service, we can tailor ad creative, copy, and landing pages for maximum impact. This structure allows us to test offers like “Free Policy Review,” “Instant Quote in Minutes,” or “Affordable Coverage from £20/month,” and adapt based on performance.
At the heart of the strategy is a full-funnel approach—awareness ads that introduce your brand, followed by lead ads and remarketing campaigns that drive conversions. We carefully plan each phase, making sure to educate users and build trust before asking for their details. This phased rollout supports stronger engagement, higher-quality leads, and long-term brand credibility in a highly competitive market.
Whether it’s life, health, home, or business insurance—consumers and business owners often explore options on Facebook. We run targeted ad campaigns that connect your brokerage with people actively considering their coverage, helping you generate leads and grow your client base.
Facebook’s advanced targeting options allow us to pinpoint high-intent audiences based on their life stage, profession, location, and interests. Whether you’re targeting first-time homebuyers needing property insurance or new parents seeking life cover, we tailor your audiences to reflect their real-life needs. For B2B services like business insurance, we also target company owners, managers, and professionals by job title and industry.
We leverage Custom Audiences to retarget people who’ve visited your site, clicked on your quote tool, or engaged with your posts—ensuring you stay top of mind when they’re ready to convert. Lookalike Audiences help us reach new people who resemble your best current clients. This expands your reach while maintaining lead quality, which is essential in such a trust-driven industry.
Geographic targeting lets us focus on specific service areas or licensed regions, ensuring your budget only reaches prospects you can legally serve. As policies often have seasonal relevance (e.g., travel insurance in summer, home cover during storm season), we also time our campaigns to align with these windows. Ongoing audience refinement ensures your ads are always reaching the most qualified prospects with minimal waste.
Capturing high-quality leads is essential for insurance brokers, and we use Facebook’s built-in lead forms to make this process seamless. These forms are pre-filled with user data for convenience and include targeted fields like “type of coverage,” “contact preference,” and “budget range” to qualify leads upfront. Each ad drives users to take action immediately—whether that’s getting a quote, scheduling a call, or downloading a comparison guide.
Landing pages are custom-built to reflect the policy being advertised. For example, an ad for business insurance will link to a page highlighting benefits like public liability, professional indemnity, or employee coverage—with testimonials, key selling points, and a fast-quote CTA. Everything is mobile-optimized and designed for speed, since users often scroll on the go.
We use Facebook Pixel and event tracking to monitor every user action—from form submissions to time spent on quote calculators. This data helps us identify where prospects drop off and what nudges them toward conversion. From optimizing form length to improving CTA copy, our conversion rate optimization is a continuous, data-driven process that helps turn clicks into policy signups.
We help you spend smart by calculating your average lead value, client acquisition cost, and policy profit margins to set a practical budget. This budget is then allocated across various ad types—lead generation, remarketing, and service-specific campaigns—based on priority and performance. For example, more budget might go toward health insurance in Q1, and toward travel insurance before summer holidays.
Using Facebook’s smart bidding strategies like Cost Per Lead or Maximize Conversions, we ensure you reach ideal prospects efficiently. We monitor your campaigns daily to track cost-per-click, lead quality, conversion rate, and cost-per-acquisition. High-performing campaigns are scaled, while underperformers are adjusted or paused. We also test creatives and placements regularly to stretch your budget further.
Seasonal shifts in demand are accounted for by dynamically adjusting budget allocations. If business insurance picks up in Q4 or auto policies rise in renewal season, we shift resources accordingly. Regular performance reports help you understand where your money is going and what’s driving results.
Our approach keeps you ahead of the curve, giving you full visibility and expert management that minimizes risk and maximizes policy uptake. Whether you’re growing a local brokerage or scaling nationally, we make sure every ad dollar delivers value.
We understand how to market financial services with professionalism and sensitivity. Our ad strategies generate real interest without pressure, giving your brokerage a steady stream of warm leads ready to talk cover options.
Our full-service Facebook Ads management for insurance brokers is built to generate qualified leads, build brand trust, and drive ongoing policy growth. From strategic planning and ad creation to conversion tracking and budget control, we handle everything end-to-end. Whether you’re selling individual life policies, group health plans, or multi-property cover, we build campaigns that clearly communicate your expertise and value.
We begin by understanding your services, market, licensing regions, and target demographics—whether that’s families, entrepreneurs, homeowners, or retirees. Based on that, we design ad campaigns with precision targeting, customized creatives, and relevant landing pages. Using data from past campaigns, we continuously test different copy angles—such as affordability, protection, peace of mind, or expert guidance—to find the most effective message for each audience.
Our lead generation process includes high-converting forms, retargeting flows, and remarketing ads that follow up with users who didn’t convert the first time. We also run value-driven content campaigns that educate your audience—such as “5 Tips to Choose the Right Life Insurance” or “What Small Businesses Need to Know About Liability Cover”—which build authority and engagement over time. All of this works together to make your brand the first choice when a prospect decides they need insurance.
By combining smart targeting, compelling creative, and expert-level ad optimization, we help you reach more prospects, win more quotes, and increase policy conversions at a measurable ROI. Our hands-on management ensures your ads remain competitive in a complex industry—and that your business grows through reliable, consistent lead generation.
Absolutely. We can build highly focused campaigns tailored to one product or split them for different services.
Yes—we create ad content that’s clear, honest, and designed in line with advertising standards.
Many brokers begin with £20–£60/day, depending on product focus, lead targets, and location.
We set up tracking for lead forms, Messenger enquiries, and website conversions so you can see what’s working.
Definitely. We tailor business insurance campaigns to target company directors, sole traders, or specific industries.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.