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Our Facebook Ads Management Services to Cleaning Companies
in Ireland

Scale your Cleaning Companies business with expert Facebook Ads Management services in Ireland.

Campaign Strategy for Cleaning Companies

Creating a high-performing Facebook Ads strategy for cleaning companies starts with defining your service offerings and aligning them with customer intent. We separate services like regular home cleaning, office cleaning, deep cleans, end-of-tenancy cleans, and specialized treatments (like carpet or oven cleaning) into distinct campaigns. This lets us deliver hyper-relevant messaging, whether someone is looking for a “weekly house cleaner” or “post-renovation cleaning.”

Our strategy emphasizes service urgency, trust, and ease of booking. Clear calls-to-action like “Get a Free Quote” or “Book Today, Clean Tomorrow” make it simple for potential clients to take action immediately. Video testimonials, before-and-after imagery, and five-star reviews serve as social proof to instill confidence. We also feature offers like first-time customer discounts or referral rewards to create incentive and drive conversions.

Geo-targeting ensures your ads are only shown in areas you serve, while mobile-friendly formats catch users when they’re on the move. With smart campaign segmentation, creative alignment, and consistent testing, your cleaning company’s ads become more than just visible—they actively generate quality leads and bookings.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Get More Cleaning Jobs with Facebook Ads

From end-of-tenancy cleans to regular home or office contracts, people constantly browse Facebook looking for trusted cleaners. With our expertly managed Facebook Ads, we help your cleaning business stand out—driving more local enquiries, bookings, and long-term clients.

Trusted by local & nationwide brands

Have a Question?

Our Process

We create and manage campaigns that showcase your services to the right people in your local area at the right time.

Targeted Local Campaigns

We zone in on the areas you serve—whether you're a city-based cleaning team or covering wider postcodes—to reach nearby customers.

Promote Your Top Services

From domestic deep cleans to office contracts, oven cleaning or carpet services—we tailor each ad to focus on your most profitable or in-demand services.

Eye-Catching Creatives

We use professional visuals, before-and-after shots, client testimonials, and clear offers to stop the scroll and drive action.

Easy Contact & Booking Options

We include click-to-call buttons, Messenger ads, and quick lead forms—making it simple for potential clients to request a quote or book a clean instantly.

Audience Targeting for Cleaning Companies

Precise audience targeting is critical for cleaning companies seeking consistent leads. We begin by identifying your ideal clients: homeowners, tenants, landlords, office managers, or property agents. Then we create Custom Audiences from existing customer data, past website visitors, or Facebook/Instagram engagement history to retarget and convert warm leads.

We also build Lookalike Audiences to reach new users who resemble your best customers. For example, if your top clients are working professionals in suburban areas, we mirror those demographics and behaviors to expand your reach. Facebook’s targeting tools allow us to hone in based on age, homeownership status, job title, location, and even behaviors like “frequent online shoppers” or “recent movers.”

Every ad is tailored to speak directly to its audience. A busy mom might see an ad focused on convenience and hygiene, while a facilities manager sees one that emphasizes professionalism and reliability. This personalized approach improves relevance, increases clicks, and drives higher conversion rates at a lower cost.

Lead Conversion for Cleaning Companies

Clicks only matter if they result in conversions—and that’s where our lead strategy excels. We use Facebook Lead Ads to make the booking process frictionless. Users can request quotes, ask questions, or schedule services without ever leaving the platform. Pre-filled forms and minimal fields make conversion easy, especially on mobile.

When directing traffic to landing pages, we ensure fast load times, mobile optimization, and persuasive design. Pages feature trust elements like insurance badges, background-checked staff mentions, service guarantees, and glowing client testimonials. Clear buttons like “Get Instant Quote” or “Call Now” drive immediate action.

We also use retargeting to recapture interested visitors who didn’t convert the first time. These follow-up ads often offer limited-time discounts or reminders, turning cold leads warm and warm leads into bookings. Every interaction is tracked—calls, messages, form fills—so we can continually refine and scale what works best.

Testimonials from fellow entrepreneurs

Budget Management & Optimization

Budgeting for Facebook Ads is about smart allocation and strategic scaling. We start by analyzing your average job value, booking frequency, and profit margins to define a budget that fits and performs. Budgets are then allocated across campaigns based on service demand, geographic opportunity, and past ad performance.

Automated bidding strategies like “Maximize Leads” or “Cost Per Result” allow us to stretch your spend while maintaining top placements. High-performing campaigns receive increased budget share, while lower performers are paused or improved through fresh creative and copy. Seasonal shifts—like spring cleaning or end-of-lease periods—are also factored into monthly budget planning.

Weekly monitoring and monthly performance reviews ensure total visibility. You’ll see where your money is going, what’s working, and where we’re optimizing. From reducing cost-per-lead to increasing return on ad spend (ROAS), our goal is to make every dollar count—bringing in more high-quality leads with less wasted spend.

Why Choose Low Cost Digital for Facebook Ads for Cleaning Companies?

We specialise in helping cleaners grow with local, high-performing Facebook ads. Whether you’re a one-person service or managing a team across multiple locations, we’ll create ads that keep your phone ringing and your calendar full.

Ireland IT Services to Cleaning Companies

Comprehensive Facebook Ads Management for Cleaning Companies

Our full-suite Facebook Ads management service is designed specifically to help cleaning companies attract more leads, increase bookings, and build long-term customer loyalty. From residential cleans to commercial contracts, we create tailored campaigns that connect your services with the people actively looking for them. With in-depth market research, strategic planning, and ongoing optimization, your ad campaigns don’t just run—they perform.

We begin by understanding your unique business: the areas you serve, your competitive strengths, seasonal patterns, and key services. Based on this, we develop customized campaigns broken down by service type and target audience. Whether it’s someone searching for a deep spring clean or a business looking for ongoing janitorial service, they’ll see an ad that speaks directly to their needs.

We use a mix of creative formats—videos, carousel ads, testimonials, and before-and-after imagery—to build trust and encourage engagement. Our ads are designed for action, with clear booking paths, lead capture forms, and instant calls-to-action. Dynamic retargeting ensures that users who’ve shown interest don’t fall off the radar—they’re reminded, re-engaged, and nudged to book.

Ongoing testing is central to our process. We constantly evaluate new copy, creatives, and offers, adjusting to maximize lead quality and minimize cost per acquisition. You’ll receive regular reports with campaign insights, recommendations, and results, so you always know your investment is working. With our expert team managing your Facebook ads, your cleaning business will gain visibility, build credibility, and consistently drive new, ready-to-book customers.

Have a Question?

Frequently Asked Questions

 
Can I promote one-off cleans or regular contracts?


Yes—ads can focus on specific offers (like deep cleans or spring cleaning) or build long-term interest for recurring work.

 

Will this work for both home and commercial clients?


Absolutely. We tailor your audience based on your ideal customer—residents, landlords, office managers, estate agents, and more.

 

How much should I spend to start?


Most cleaners begin with £10–£30/day depending on their location and goals.

 

How do people contact me from the ads?


We can set up Messenger replies, lead forms, or phone buttons so potential customers can reach you instantly.

 

Do I have to manage anything?


No—we handle setup, creative, targeting, testing, and reporting. You just take the bookings and clean!