Our Google Adwords Management Services to Restaurants
in Ireland

Scale your Restaurants business with expert Google Adwords Management services in Ireland.

Campaign Strategy for Restaurants

Creating an effective AdWords campaign strategy for restaurants involves blending data with local consumer behavior. Restaurants rely heavily on location-based traffic and time-sensitive dining decisions, so our strategy focuses on hyper-local targeting, keyword segmentation, and time-of-day optimization. We start by identifying your primary offerings—whether you specialize in fine dining, fast food, takeout, or delivery—and build your campaigns to match those user intents.

We organize campaigns by meal type (breakfast, lunch, dinner), service model (dine-in, takeaway, delivery), and cuisine (e.g., Italian, Thai, vegan). This structure ensures your ads appear to the right audience at the right time. Ad scheduling is a key focus, with increased bidding during peak dining hours, weekends, or local events. We also create campaigns tailored to new menu launches, happy hour promotions, or seasonal dishes that drive spikes in foot traffic or online orders.

Through continuous testing of ad creatives, call-to-action messaging, and offers, we maintain performance and relevance. Real-time analytics and A/B testing allow us to optimize ads based on which dishes or promos convert best. By aligning your campaign structure with your business goals, we maximize visibility and drive more table bookings, calls, and orders to your restaurant.

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Fill More Tables & Boost Takeaway Orders with Google Ads for Restaurants

Whether you’re serving casual meals, fine dining, or fast takeaways, hungry customers are searching for food near them right now. Our Google Ads campaigns help your restaurant show up at the top of those searches—bringing in more bookings, boosting online orders, and making sure your kitchen stays busy.

Trusted by local & nationwide brands

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Our Process

We craft strategic, location-focused Google Ads campaigns designed to drive in-person dining, takeaway, and delivery orders.

Local Keyword Targeting

We target high-intent searches like “best Italian restaurant near me,” “Thai takeaway [suburb],” or “dine-in dinner specials” to attract people actively looking to eat.

Website Development & SEO

We build ads that promote your menu, hours, Google reviews, and location—making it easy for customers to call, book, or get directions.

Showcase Menus & Specials

Highlight your most popular dishes, happy hour offers, seasonal menus, or lunch deals to entice clicks and bookings.

Mobile-First, Geo-Targeted Campaigns

Reach customers when they’re nearby and hungry—on their phones searching for somewhere to eat or order from now.

Keyword Targeting for Restaurants

Keyword targeting is the engine behind successful restaurant campaigns. We use keyword research tools and market analysis to uncover how local diners search for restaurants in your area. Common keywords include “[Cuisine] restaurant near me,” “open now,” “best [Dish] in [Location],” or “cheap eats nearby.” We include variations with delivery-related terms and dining experiences to capture both spontaneous and planned dining decisions.

Local intent is a driving force, so we geo-target keywords down to neighborhoods, postcodes, and landmarks. We integrate branded keywords (if applicable), competitor terms, and trending menu items. Seasonal keywords such as “Mother’s Day brunch,” “Valentine’s dinner reservations,” or “Christmas lunch specials” are layered in to take advantage of event-based dining. Negative keywords filter out irrelevant traffic—such as job seekers or recipe browsers—to protect your budget.

Ongoing keyword management ensures underperforming terms are paused or reworked, while top-performing keywords are scaled across new ad groups and matched with highly relevant landing pages. This ensures that your restaurant is visible to people actively looking to dine, order, or book a table—turning searches into satisfied customers.

Lead Conversion for Restaurants

Once a potential diner clicks on your ad, converting them into a paying customer is the priority. We optimize landing pages or websites to reflect key dining details: menu previews, high-quality images, booking/reservation forms, and clear contact information. For restaurants offering delivery or takeaway, direct ordering options and integrated links to platforms like Uber Eats or Deliveroo are featured prominently.

Google Ad extensions such as click-to-call, sitelinks (to menus, offers, booking pages), and location maps make it easy for users to act quickly. Promotions like “20% off first online order” or “Free dessert with entrée” are powerful motivators. For dine-in restaurants, we emphasize ambiance, reviews, or awards, while takeout and delivery-centric places highlight speed, convenience, and value.

We also track key conversion actions: phone calls, form submissions, online bookings, or menu views. Remarketing ads target previous visitors with offers or reminders. If someone viewed your dinner menu but didn’t book, they’ll see a tailored ad at the right moment to nudge them back. Our goal is to streamline the customer journey and boost conversions at every touchpoint—whether it’s a table reservation, an online order, or a call.

Testimonials from fellow entrepreneurs

Budget Management for Restaurants

Efficient budget allocation is vital for restaurants, especially with tight margins and high competition. We start by analyzing your business model—whether you’re aiming for more dine-in traffic, increasing delivery volume, or driving bookings for special events. Your budget is distributed across campaigns by performance potential and urgency, with flexibility built in for busy days or promotional periods.

We use smart bidding strategies tailored to your goals, such as Maximize Conversions for online orders or Target ROAS for reservation-driven campaigns. Bids are adjusted based on factors like device, location, and time of day—for instance, increasing bids during dinner hours or on weekends when diners are more active. Local events, weather, and holidays are also considered in budget pacing.

Constant monitoring allows us to reallocate spend based on real-time performance. Underperforming ads or keywords are paused, while top-performing segments receive more investment. We ensure your ad spend delivers measurable ROI—whether that’s in increased bookings, food orders, or foot traffic. With regular reports and transparent tracking, you’re always in control of how your ad budget works to grow your restaurant’s revenue.

Why Choose Low Cost Digital for Google Ads Management for Restaurants?

We understand the pace of the hospitality industry—and how important it is to attract diners during peak times. Our data-driven campaigns are tailored to get your restaurant discovered by local food lovers, fill tables, and keep the orders flowing, all while sticking to a budget that works for you.

Ireland IT Services to Restaurants

Comprehensive Google AdWords Management Solutions for Restaurants

Our comprehensive AdWords Management service for Restaurants is crafted to bring in more diners, increase online orders, and boost overall revenue through strategic advertising. We handle everything from setup to daily optimization, combining deep industry insights with digital marketing expertise. Whether you’re a local bistro or part of a larger chain, our approach is tailored to match your cuisine, brand, and customer expectations.

We build structured campaigns that reflect the way people actually search for places to eat. From geo-targeted mobile searches like “sushi near me open now” to high-intent phrases like “romantic dinner spots in [Location],” we position your restaurant at the top of search results where it matters most. Our team develops compelling ad creatives, featuring mouth-watering imagery, exclusive deals, or 5-star reviews to drive clicks and bookings.

Beyond keyword strategy and ad creation, we manage your entire campaign lifecycle—optimizing bids, split-testing ad variations, and monitoring your conversion funnel. If your restaurant offers different services (like dine-in, delivery, catering), we build dedicated campaigns to reach each customer segment. Ad extensions, seasonal promotions, and remarketing help reinforce your presence and increase repeat business.

We also ensure complete transparency in results, offering clear reports on how many bookings, calls, or orders each ad is driving. Our data-backed decisions continuously improve your campaign performance while maximizing your budget. Whether you’re looking to fill tables during slow hours, grow your delivery volume, or promote a special event, our AdWords solutions help your restaurant thrive in a competitive food scene.

Have a Question?

Frequently Asked Questions

Can I promote my lunch deals or happy hour?

Yes! We can run timed ads that highlight specific menu promotions or limited-time offers.

Can you help with takeaway and delivery orders?

Absolutely. We design campaigns to drive orders through your own website or third-party platforms.

Will the ads target people near my restaurant?

Yes. We use geo-targeting to show your ads to people in your area, especially when they’re searching for places to eat.

How much should I spend?

Most restaurants start with a budget of $20–$100/day depending on location, cuisine type, and business goals.

Do you manage everything for me?

Yes—we take care of everything: setup, ad copy, targeting, monitoring, and performance optimisation.

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App Development

Web Development

Digital Marketing

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Artifical Intelligence

Admin Services

App Development

Web Development

Digital Marketing

Design Services