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Our Facebook Ads Management Services to Hotels
in Ireland

Scale your Hotels business with expert Facebook Ads Management services in Ireland.

Campaign Strategy for Hotels

A results-driven Facebook Ads strategy for hotels focuses on showcasing experiences, location advantages, and unique offerings—whether you’re a boutique hotel, luxury resort, business hotel, or family-friendly getaway. We begin by segmenting your services into core categories like leisure stays, business bookings, events and weddings, and last-minute deals.

Each campaign is crafted to highlight specific customer needs—romantic escapes, corporate travel convenience, spa packages, or beachfront views—with clear messaging and visuals. We build multiple ad sets tailored to intent: someone browsing for a weekend stay sees different messaging than someone booking a wedding venue or corporate conference.

We utilize immersive formats such as video tours, carousel room showcases, and Story ads with swipe-up links to booking portals. Strategic ad copy focuses on benefits: “Book 3 Nights, Get 1 Free,” “Luxury Suite With Ocean View,” or “Pet-Friendly Hotel Near Downtown.” Our aim is to make scrolling travelers stop, explore, and ultimately book.

What our clients say about us

What our clients say about us

200+ keywords in top rankings-local

4k+ Organic traffic per month

68k+ impressions per month

400+ keywords in top rankings

3k+ Organic traffic per month

250k+ impressions per month

50k impressions per month

100% increase in leads within 3 months

60% organic traffic

100+ keywords in top rankings

8k+ Organic traffic to website

80% Organic traffic in all traffic sources

Get More Direct Bookings with Facebook Ads for Hotels

Travellers are constantly browsing Facebook and Instagram for places to stay. Our targeted Facebook Ads help your hotel stand out—driving direct bookings, reducing reliance on OTAs, and filling your rooms with the right guests at the right time.

Trusted by local & nationwide brands

Have a Question?

Our Process

We create strategic ad campaigns that highlight your property’s key selling points, engage potential guests, and convert interest into confirmed stays.

Geo-Targeted Campaigns by Interest & Travel Intent

We reach users planning trips to your area—based on travel behaviour, location searches, and upcoming holidays or events.

Showcase Your Rooms, Amenities & Unique Features

From spa facilities and rooftop bars to family suites or pet-friendly perks, we use stunning visuals to highlight what makes your hotel stand out.

Promote Off-Peak Offers & Last-Minute Deals

Drive occupancy during quieter periods with tailored ads that push limited-time discounts, midweek breaks, or early bird deals.

Drive Direct Bookings from Social to Your Site

We set up ad funnels that lead users to your booking page, helping you bypass third-party platforms and keep more of your revenue.

Audience Targeting for Hotel Guests

Facebook’s powerful targeting tools let us reach the right travelers at the right time. We target by travel behavior (frequent travelers, international visitors), trip planning signals (recently engaged, anniversary coming up, family vacation), and demographics like age, marital status, and income.

Geo-targeting is layered—ads are shown to travelers from specific regions or countries most likely to visit your destination. For business hotels, we target professionals attending local events, while luxury resorts might target high-income individuals interested in wellness, retreats, or nature escapes.

We also build Custom Audiences from past website visitors, booking engine users, and email lists—then use Lookalike Audiences to find new potential guests who resemble your loyal customers. Retargeting campaigns bring back window shoppers with enticing offers or reminders.

Conversion Optimization for Hotel Ads

Driving traffic is only the first step—our real goal is bookings. We send users to optimized landing pages with clear pricing, booking options, room details, and trust signals like TripAdvisor ratings or guest reviews. We ensure that every click leads to a fast-loading, mobile-friendly page with minimal friction.

Booking CTAs like “Reserve Your Room,” “Check Availability,” or “Unlock Member Rate” are prominently featured. Limited-time offers, free breakfast perks, or flexible cancellation policies are emphasized to reduce booking hesitation.

For longer decision cycles—like weddings or retreats—we integrate Messenger ads or lead forms to capture inquiries and follow up with personalized offers. We track every step of the customer journey to refine landing pages, messaging, and visuals for maximum conversions.

Testimonials from fellow entrepreneurs

Budget Management & Campaign Monitoring

Hotels face seasonal demand, competitive pricing, and changing occupancy rates—so our budget strategy is dynamic. We increase ad spend around peak travel times, long weekends, and special events, while dialing back during low season or targeting staycation packages to fill empty rooms.

We track key metrics like cost-per-booking, return on ad spend (ROAS), and booking window lead times. Campaigns are optimized weekly through A/B testing of creatives, offers, and landing page variants. High-performing ads receive boosted budgets, while underperformers are paused or reworked.

We also use automated bidding strategies, like Cost Cap or ROAS target bidding, to maximize performance within your budget. With live reporting and proactive campaign tweaks, we ensure every dollar is aligned with your business goals.

Why Choose Low Cost Digital for Facebook Ads for Hotels?

We specialise in building Facebook ad strategies that bring real, bookable results. Whether you run a boutique guesthouse, a luxury resort, or a hotel chain, we help you cut through the noise and attract the right guests at the lowest cost per booking.

Ireland IT Services to Hotels

Full-Service Facebook Ads Management for Hotels

Our full-service Facebook Ads Management for hotels is designed to boost bookings, fill rooms year-round, and elevate your brand in a competitive market. From strategy to execution, we handle every aspect—so you can focus on delivering unforgettable guest experiences.

We begin by understanding your property’s strengths, target guests, and seasonal patterns. Based on this, we create tailored campaigns for key segments—leisure travelers, couples, families, and business clients. We bring your hotel to life through rich visuals, guest-centric copy, and promotional incentives.

With Facebook’s advanced tools, we geo-target international travelers, retarget past visitors with new deals, and use Lookalike Audiences to find untapped markets. From flash sales and last-minute getaways to long-stay discounts and event bookings, your campaigns stay agile and relevant.

We manage creative testing, pixel tracking, budget optimization, and reporting—ensuring your ads consistently outperform the competition. With our expert management, your hotel becomes a top choice for travelers browsing their next escape.

Have a Question?

Frequently Asked Questions

 
Can I promote certain room types or packages?


Absolutely. We can target ads around honeymoon suites, spa packages, or weekend getaway bundles.

 

Do Facebook Ads work better than OTAs?


They complement each other—but with Facebook Ads, you control your brand and avoid hefty commission fees.

 

How much should I budget to start?


Most hotels begin with £30–£100/day depending on location, room rates, and seasonality.

 

Can I track bookings from the ads?


Yes. We set up full tracking for conversions, booking completions, and on-site actions.

 

Do I need to supply content?


If you have high-quality images or video, great—but we can also create ad-ready content for you.