Looking to drive more foot traffic to your showroom and boost test drive bookings? Our digital marketing services for car dealerships help you attract the right buyers at the right time. Whether you sell new models, used cars, or a mix of both, we make sure your dealership gets seen by customers who are actively searching for vehicles.
We build brand awareness, generate qualified leads, and increase inquiries with data-driven strategies tailored to automotive sales. From social media ads showcasing your latest inventory to targeted search campaigns for buyers looking in your area, we bring digital horsepower to your sales process.
With the car buying journey starting online for most people, a strong digital presence is essential. Our marketing doesn’t just look good — it moves metal off the lot.
No gimmicks — just strategic, performance-driven marketing that puts your dealership ahead of the competition.
Drive more test drives and close more deals with strategic digital marketing. We help car dealerships attract serious buyers through targeted online campaigns that boost visibility, generate leads, and increase foot traffic.
The automotive industry has gone digital — and if your dealership isn’t keeping up, you’re missing out on serious opportunities. Most buyers begin their journey with online research, often before ever stepping foot in a dealership. That means your online visibility, user experience, and messaging need to be sharp, persuasive, and everywhere your customers are.
Our digital marketing ensures that your inventory, promotions, and dealership services appear prominently in Google search results, Facebook feeds, Instagram ads, and more. We help you connect with in-market shoppers when they’re most likely to convert.
With SEO, paid ads, video marketing, and local search optimisation, we don’t just generate traffic — we drive qualified buyers ready to take the next step. And with remarketing strategies, we keep your brand top-of-mind until they’re ready to purchase.
In a high-ticket, high-competition market, digital marketing is no longer optional — it’s your competitive edge.
Car buying is a local decision — and your marketing should reflect that. We focus on geo-targeted strategies that make your dealership the top choice in your area. Whether someone searches “used SUV in [your city]” or “best deals on hybrid cars near me,” we ensure your name shows up first.
We optimise your Google Business Profile, ensure consistent directory listings, and create locally-focused ad campaigns to capture nearby buyers. Plus, we design landing pages tailored to each city or service area, so your relevance and rankings keep climbing.
On the social side, we manage platforms like Facebook, Instagram, and TikTok to showcase your newest arrivals, customer testimonials, special events, and promotions. We also run local engagement campaigns to spark conversations and build community trust.
It’s about more than impressions — it’s about in-store visits and signed paperwork.
We understand the specific needs of car dealerships — the volume of vehicles, the price points, and the pressure to hit monthly targets. That’s why we offer tailored solutions that bring measurable impact to your sales floor.
Our services include SEO, paid advertising (PPC), email marketing, reputation management, video marketing, lead tracking, and conversion optimisation. We also integrate your digital marketing with platforms like AutoTrader, Cars.com, Facebook Marketplace, and Google Vehicle Ads for wider reach.
We ensure every campaign targets the right buyer with the right message at the right stage in their journey — from initial browsing to booking a test drive. And with CRM integration, we make sure your sales team has access to warm leads in real time.
With regular performance reports and proactive strategy adjustments, your dealership stays ahead of trends and your competition.
We know how competitive the auto market is, and we build data-driven digital strategies to help your dealership get seen, trusted, and chosen—by the right buyers, at the right time.
Success in the automotive industry demands more than traditional marketing — it requires a full-spectrum digital strategy that speaks to today’s buyers. At the core of our approach is understanding the modern customer journey. Most car shoppers start online, compare options across multiple tabs, check reviews, watch walkthroughs, and only then visit a dealership. We make sure your brand shows up at every touchpoint — search, social, email, and video — so you’re always part of the conversation.
We begin by auditing your current presence — your website, local SEO, ad performance, social activity, and lead flow. Then, we design a data-driven strategy tailored to your dealership’s inventory, goals, and local market. Whether you’re looking to sell more certified pre-owned vehicles or drive interest in new EVs, we craft campaigns that hit those objectives head-on. Our goal is to make your brand the trusted, go-to source for buyers ready to make a move.
Visual content plays a critical role. We help create compelling photo and video assets — from virtual test drives and model highlights to behind-the-scenes service center content. These aren’t just pretty visuals; they’re strategically designed to build trust, answer questions, and convert attention into dealership visits. We also incorporate social proof — customer reviews, success stories, and real-life purchase journeys — into your website and ad campaigns to build credibility.
Finally, we focus on longevity. This isn’t just about a weekend sale push. Our digital marketing ensures your dealership continues to grow, month over month, with smarter lead targeting, improved cost-per-click efficiency, and higher conversions. Through detailed analytics, we track everything from search trends to phone calls and walk-ins — so you see exactly where your marketing spend is going and what it’s delivering. With us, your digital strategy works as hard as your sales team — and never stops closing.
We attract buyers through paid search, social ads, and retargeting—then guide them to your listings or showroom via optimised landing pages and lead forms.
Yes. We set up separate campaigns for new and used inventory and can highlight certified pre-owned vehicles or high-demand models for maximum traction.
Google Ads capture high-intent searchers, while Facebook and Instagram are ideal for showcasing inventory, running promotions, and retargeting website visitors.
Absolutely. We set up tracking for all phone calls, contact forms, and bookings so you can clearly measure lead volume and return on investment.
Search and social campaigns often generate leads within days. With proper optimisation, dealerships typically see noticeable improvements within 2–4 weeks.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.