Our Project Separation Agreement
Business Impact
Post-launch, the website became a trusted digital touchpoint for individuals seeking clear, cost-effective online divorce support in Ireland. The improved structure and visibility led to: A scalable platform ready for future content growth Enhanced credibility and trust signals for a sensitive legal-assistance topic Strong foundations for ongoing SEO and content marketing efforts
Project Overview
Driving Visibility, Trust & Enquiries for an Online Legal Service
Low Cost Digital partnered with SeparationAgreement.ie, an Irish online legal service specialising in separation agreements for couples, to build a digital platform capable of capturing local search demand and converting visitors into meaningful enquiries.
Before engagement, the site had limited organic visibility, minimal SEO foundations, and an unclear user flow — reducing its ability to attract users actively seeking separation documentation support. The objective was to transform the online presence into a professional, search-visible, conversion-optimised platform tailored to the Irish legal services audience.
Our Approach
We delivered a comprehensive solution combining web design, search engine optimisation (SEO), local intent optimisation, and conversion rate optimisation (CRO) to create a digital asset that performs across multiple dimensions.
Website Design & User Experience
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Developed a clean, professional WordPress site built for a legal services audience
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Logical content structure to clearly explain services, process, value and support options
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Fully responsive design for all device types
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Fast page speeds and intuitive interaction to reduce exit rates
Search Engine Optimisation (SEO)
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Thorough keyword research targeting separation agreement and related queries relevant in Ireland
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On-page optimisation including metadata, headings, internal linking and schema markup
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Technical SEO improvements to support indexing, crawlability and long-term visibility
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Local SEO signals to support regional search intent
Conversion Rate Optimisation (CRO)
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Prominent, trust-focused calls-to-action throughout the user journey
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Simplified contact and enquiry paths to minimise friction
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Content hierarchy designed to educate first, prompt action second
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Strong trust signals built into page layouts and messaging
Results to Date
Since launch, SeparationAgreement.ie has delivered strong, measurable improvements:
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Multiple terms ranking in Top 5 search positions for Irish separation agreement queries
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Improved enquiry conversion rate via clearer calls-to-action and better UX
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Lower bounce rate due to improved content structure and navigation
This growth has helped SeparationAgreement.ie attract more high-intent users and convert visits into actionable leads.
Increase in organic traffic
New Keywords in Google search results
Why This Case Study Matters
This project highlights how Low Cost Digital goes beyond basic design:
Websites built to rank in competitive legal verticals
Local SEO strategies that drive real traffic growth
Conversion focus that turns visitors into enquiries
Our integrated approach — combining design + SEO + conversion optimisation — consistently drives measurable business outcomes for service-oriented clients.
