Our Project Probate Solicitor Kilkenny
Business Impact
The new website now serves as a trusted digital hub for prospects seeking probate support in Kilkenny and beyond. Increased visibility for key probate search phrases Higher quality of inbound enquiries Stronger credibility in a sensitive legal area A scalable platform ready for continued SEO growth
Project Overview
Low Cost Digital was engaged by ProbateSolicitorKilkenny.ie, a specialist probate and estate law service operating in Kilkenny and the surrounding region, to build a professional digital presence that attracts local clients searching for probate support, wills, estate administration, and related legal guidance.
The existing online visibility was limited, and the site lacked clear messaging, structured SEO, and user experience optimised for conversion. The goal was to create a website that commands trust, ranks locally, and generates consistent enquiries from potential clients in need of probate services.
Our Approach
We delivered a complete digital solution that combines web design, SEO, local optimisation, and conversion rate optimisation — ensuring that the website looks professional and performs as a lead-generating asset.
Web Design & User Experience
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Developed a modern, professional WordPress website designed specifically for a legal services audience
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Logical service structure to cover probate, wills, estate administration, and related queries
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Clean navigation and readability to support trust and clarity
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Fully responsive (mobile-first) design with fast load speeds
Search Engine Optimisation (SEO)
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Keyword research focused on probate and estate law search terms relevant to Kilkenny and nearby areas
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On-page optimisation including metadata, headings, internal linking, and content structure
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Technical SEO improvements for indexing, crawlability, and performance
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Local SEO signals to support visibility for region-specific searches
Conversion Rate Optimisation (CRO)
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Strong calls-to-action placed throughout the user journey
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Simplified contact and enquiry forms to reduce friction
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Content hierarchy designed to build trust before prompting user actions
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Clear service descriptions designed to answer top user questions
Results to Date
The redesigned site has delivered measurable improvements for ProbateSolicitorKilkenny.ie:
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Top 5 positions achieved for multiple local probate-related search terms
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Improved enquiry conversion rates through better user journeys
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Lower bounce rate due to improved content structure and navigation
These results mean more high-intent local visitors discovering the service and completing contact forms, supporting sustainable client acquisition.
increase in organic search traffic
new relevant keywords ranking in Google results
Why This Case Study Matters
This project demonstrates how Low Cost Digital delivers digital solutions that produce real business outcomes:
Websites designed to rank locally for service terms
Structured to build trust with legal clients
Optimised to convert visitors into enquiries
It reflects our integrated strategy: web design + SEO + local optimisation + conversion focus working together to grow professional services businesses online.
