A strong Facebook Ads strategy for pet boarding and kennels focuses on trust, convenience, and care. We begin by segmenting your offerings—short-term boarding, long stays, dog daycare, luxury suites, and specialized services like grooming or training—into targeted campaigns. This allows us to speak directly to pet owners’ needs whether they’re planning a weekend trip or a two-week vacation.
Each campaign is crafted to showcase your facility’s safety, cleanliness, and love for animals. We emphasize what sets you apart—24/7 supervision, climate-controlled suites, outdoor play areas, webcam access for owners, or veterinary support. Location-based targeting ensures your ads reach local pet parents within driving distance, particularly in urban or commuter-heavy areas.
Seasonal planning plays a big role. During holidays, school breaks, or travel seasons, we ramp up “Book Early” campaigns to drive early reservations. Eye-catching visuals, warm messaging (“Because they deserve a vacation too”), and testimonials from happy clients build confidence and encourage bookings. Each ad is designed not just to attract clicks—but to convert concerned pet parents into paying customers.
Whether it’s holiday boarding, daycare, or overnight stays—pet owners want a safe, trusted place for their furry companions. Our Facebook Ad campaigns connect your kennel or pet boarding facility with local owners looking for reliable, loving care when they’re away.
Effective audience targeting is essential for reaching the right pet parents at the right time. We target Facebook users who show interest in pets, travel planning, vacation rentals, and family logistics—perfect indicators of someone needing boarding services. Behavioral targeting includes recent travel-related activity or interest in pet-sitting alternatives.
We build Custom Audiences from past customers, website visitors, and engagement on social content, allowing you to retarget those already familiar with your brand. Lookalike Audiences help us expand your reach to new pet owners who resemble your best clients—whether they own large dogs, cats, or elderly pets needing special care.
Each audience receives personalized messaging. For example, busy professionals may see daycare promotions with convenient pickup times, while frequent travelers receive ads about long-stay comfort packages. Pet parents with new puppies might be targeted with training add-ons or socialization daycare packages. By aligning your services with specific lifestyle needs, we improve ad relevance and response rates.
We turn clicks into bookings by offering a seamless, reassuring online experience. Ads direct users to custom landing pages featuring images of your facilities, clear pricing, availability calendars, and easy-to-navigate booking forms. For first-time customers, we highlight free consultations, facility tours, or introductory discounts to lower hesitation.
Facebook Lead Forms are also used to collect inquiries quickly—especially for mobile users. These forms ask for pet details, dates needed, and contact info, streamlining your follow-up process. Messenger campaigns allow users to ask questions and receive real-time answers from your staff or a chatbot, easing concerns around pet safety or service inclusions.
Trust elements—such as certifications, insured staff, vet partnerships, and real customer testimonials—are placed front and center. We integrate Facebook Pixel and booking system tracking to monitor user actions post-click. This helps us fine-tune each element of the user journey, from ad copy to form fields to appointment flow, to continually increase conversion rates.
Every dollar spent is optimized for visibility, bookings, and long-term loyalty. We start by assessing your service pricing, kennel capacity, and peak/off-peak trends. Budget is distributed across service types and adjusted seasonally—higher during summer vacations, holidays, and long weekends, and lower during off-peak weeks with brand-building campaigns.
We use automated bidding strategies like “Leads” or “Conversions” to let Facebook’s AI place your ads in front of users most likely to book. For services with higher profit margins (e.g., luxury suites or add-on grooming), we allocate more budget to maximize return on ad spend (ROAS). Retargeting campaigns run year-round but at minimal cost for maximum efficiency.
Performance reviews are conducted weekly to track metrics like cost-per-lead, bookings per campaign, and engagement rates. We optimize by pausing underperforming segments, testing new creatives, and doubling down on high-performing offers or audience groups. Whether your budget is large or modest, our agile approach ensures maximum bookings for every dollar spent.
We help pet boarding businesses grow by earning trust and visibility online. Whether you run a large kennel, home-based boarding, or offer luxury pet stays, we tailor Facebook Ads that attract responsible owners looking for safe, dependable care.
Our full-service Facebook Ads management for pet boarding and kennel businesses is designed to increase bookings, build customer trust, and establish your brand as the go-to destination for pet care. From luxury dog resorts to family-run boarding homes, we tailor our strategy to match your unique setup and clientele.
We begin with a deep dive into your offerings—understanding your booking flow, capacity, staff availability, and seasonal patterns. Campaigns are crafted around what pet owners care about most: their pet’s safety, comfort, and happiness while they’re away. With this foundation, we launch segmented campaigns that promote boarding, daycare, grooming, or bundled care packages.
Your ads are paired with custom audiences based on pet ownership, location, travel intent, or previous interest. With dynamic ad creatives—such as facility walkthroughs, happy pet videos, or “behind-the-scenes” reels—we capture attention and generate trust. Every click leads to a frictionless conversion funnel with fast-loading landing pages, easy inquiry forms, and responsive follow-up.
We monitor performance daily, adjusting your campaigns based on booking trends, holiday calendars, and customer feedback. Our retargeting strategies ensure returning customers see loyalty perks, while new customers receive first-time booking incentives. Through expert ad management, your business stays top-of-mind, even when clients plan months in advance. The result: more full kennels, happier pet parents, and consistent, scalable growth for your brand.
Yes! We can run campaigns for specific offerings such as VIP boarding, puppy daycare, or seasonal packages.
Absolutely. We specialise in seasonal ad pushes to fill your calendar during peak demand periods.
Most boarding services start with £15–£40/day, depending on location and kennel size.
Yes. We implement tracking so you can see how many messages, calls, or bookings come directly from the ads.
Nope—we take care of everything: setup, strategy, ad design, and ongoing optimisation.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.