A well-structured Facebook Ads strategy for mechanics and garages begins with identifying and promoting your core services—MOT testing, general servicing, brake repairs, diagnostics, and emergency call-outs. Each service is aligned with a specific ad group and audience segment to ensure relevance and engagement. We use attention-grabbing headlines like “Is Your MOT Due? Book Online Today” or “Free Brake Check – Limited Time Offer.”
Our campaign structure includes local targeting for your service area, allowing your garage to appear in the feeds of nearby drivers. We also run time-based promotions—like winter readiness checks or summer AC recharges—to tie into seasonal needs. This strategic timing helps drive bookings when demand is highest.
By using a combination of brand awareness, engagement, and lead generation objectives, we guide potential customers through the funnel—from discovering your garage to scheduling a service. Ad formats like carousel posts for showcasing services or video walkthroughs of your shop build trust and familiarity. Every campaign is data-driven, continually refined to match your growth goals.
When car trouble strikes, customers often turn to Facebook or Instagram to find a trusted local garage. Our targeted Facebook Ads help your workshop stand out—driving more calls, bookings, and service enquiries for MOTs, diagnostics, repairs, and more.
Facebook’s detailed targeting tools allow us to reach users most likely to need auto repair or servicing. We focus on people who own vehicles, recently searched for car repair, or showed interest in related topics like tire shops, vehicle safety, or auto maintenance. Geographic targeting ensures your ads only reach users near your garage or within your service radius.
We build Custom Audiences from your existing customer list and website traffic. These allow us to re-engage warm leads with appointment reminders or seasonal promotions. For example, someone who visited your “Brake Repair” page but didn’t book receives a follow-up ad like “Brake Issue? Book Your Free Inspection Now.”
Lookalike Audiences are created from your best customers, allowing us to reach more local drivers with similar behaviors. Targeting filters like age, job role (e.g. delivery drivers), and lifestyle cues (such as families with kids or people commuting long distances) ensure your ads connect with those most in need of reliable car maintenance.
To convert clicks into service bookings, we use Facebook Lead Ads and appointment-focused landing pages. Lead Ads collect booking inquiries directly on Facebook—ideal for customers who need quick responses for urgent repairs or regular maintenance. The form pre-fills contact details for convenience and includes dropdowns to select vehicle type and service needed.
Landing pages are designed to be mobile-friendly and straightforward, with details like service pricing, turnaround times, certifications (e.g., “Certified MOT Centre”), and trust signals like customer reviews or repair guarantees. We also highlight offers such as “20% Off Your First Service” or “Same-Day Diagnostics Available.”
To maximize conversions, we integrate Facebook Messenger for instant chats and enable “Call Now” CTAs for urgent appointments. Follow-up remarketing campaigns target users who interacted but didn’t book, offering time-limited incentives or highlighting popular services. The goal is to make it as easy as possible for a customer to choose your garage and book a slot.
Effective budget management ensures your ad spend turns into real bookings. We begin by estimating your average order value—whether it’s a £30 oil change or a £300 repair job—and align your monthly ad budget accordingly. Campaigns are monitored daily for metrics like cost-per-lead, conversion rate, and lead quality.
Spending is weighted toward your highest-performing services, whether it’s MOT testing in January or tire replacements ahead of winter. Underperforming ad sets are paused or restructured, while successful campaigns are scaled up. We also reserve flexible budgets for last-minute promotions or to boost visibility during key months.
We use bidding strategies like “Maximize Leads” or “Cost Cap” to ensure you’re not overspending for clicks that don’t convert. Weekly reports track every metric and provide actionable insights—such as which ads generated the most bookings or what service packages get the best ROI. Our goal is consistent, profitable ad spend that drives growth.
We understand what drives trust in the auto repair space. From independent garages to multi-bay workshops, we build Facebook campaigns that bring in steady business—whether you want more MOTs, diagnostics, or service packages.
Our end-to-end Facebook Ads management for mechanics and garages is built to increase your bookings, grow your customer base, and keep your bays full. Whether you’re offering MOTs, engine diagnostics, air conditioning service, or full-service repairs, we create campaigns tailored to attract local car owners ready to book.
We start by understanding your business—your location, top services, price points, and key differentiators (like same-day service or free courtesy cars). With this foundation, we build and manage campaigns that speak directly to your ideal customers. Ad creatives feature high-quality images of your workshop, happy customers, and hands-on work in progress to build trust and professionalism.
Facebook Pixel tracking allows us to follow user actions from ad click to booking, so we can refine targeting, optimize creative, and improve conversion flows. We set up retargeting ads for lost leads and build custom landing pages that emphasize speed, reliability, and transparency—key concerns for anyone choosing a mechanic.
With continuous A/B testing, seasonal adjustments, and local expertise, we ensure your garage stays top-of-mind in your area. Our management approach is proactive, ROI-focused, and responsive to your shop’s service capacity and goals. The result? More inquiries, more bookings, and long-term growth built on consistent, high-quality Facebook advertising.
Yes—seasonal offers and bundle promotions work great and can be the focus of your ads.
No. We can drive calls, Messenger chats, or use Facebook lead forms to capture enquiries.
Most garages start with £15–£40/day, depending on location, service variety, and how many bookings they want.
Yes—we set up conversion tracking for phone calls, messages, form submissions, and even booking requests.
It helps build trust, but we can also use high-quality stock images or help you create new visuals.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.