A strategic Facebook Ads campaign for auctioneers and estate agents starts by clearly identifying your objectives—whether it’s generating property valuations, attracting home buyers or sellers, promoting upcoming auctions, or filling rental properties fast. Each goal gets its own campaign, tailored to meet the needs of that specific audience segment.
We use a full-funnel advertising approach: awareness campaigns introduce your brand and service area, mid-funnel ads showcase featured listings or successful sales, and bottom-funnel campaigns offer clear calls to action like “Book a Free Valuation” or “Register for Our Next Auction.” For rental agents, we also run property-specific lead generation ads to fill vacancies quickly.
Video tours, carousel listings, customer testimonials, and branded market insights help engage and convert users. Local targeting ensures your ads are seen by buyers, sellers, or landlords in your service area, while mobile-first formats increase reach for users scrolling listings on the go.
Whether you’re selling homes at auction or managing residential lettings, Facebook and Instagram are powerful tools for generating buyer and tenant leads. We run strategic Facebook Ads that put your listings in front of the right audience—boosting viewings, valuations, and instructions.
Precise audience targeting ensures your ads are shown to people actively looking to move, sell, or invest. We target users based on location, life events (like recently married, having a baby, or relocating), and interests in real estate, home improvement, or investment. This makes your ads especially relevant to those at critical decision points.
Custom Audiences are built from past clients, website traffic, and Facebook engagement. Lookalike Audiences allow us to expand reach to users similar to your most valuable leads. For auctioneers, we also build engagement around urgency-based messaging and time-limited events—perfect for retargeting and driving attendance or registration.
Behavioral targeting allows us to serve ads to users who have been browsing property portals or looking at mortgage tools. Whether they’re first-time buyers, landlords, or downsizers, we tailor messaging to match their current goals and funnel position.
To convert clicks into property viewings or valuation bookings, we use streamlined lead generation tools. Facebook lead forms are pre-filled and mobile-optimized, making it fast and easy for prospects to request callbacks or schedule viewings. Alternatively, we direct users to dedicated landing pages with listings, virtual tours, and trust-building elements like market awards or agent bios.
For sellers, we promote offers such as “Free Instant Online Valuation” or “Sell with No Upfront Costs.” For buyers or renters, we highlight key features like location, price, and availability, along with urgency prompts like “New Listing Today” or “Only 2 Units Left.”
All leads are tracked via the Facebook Pixel and CRM integrations, allowing us to analyze performance by property type, campaign, and ad format. We refine targeting and creative based on which campaigns drive qualified inquiries and bookings, not just impressions.
Real estate is a high-value industry, so ad budgets must be optimized for lead quality and deal size. We calculate your cost-per-acquisition targets based on average sale prices, commission rates, or rental yields, and structure the ad budget accordingly. For auctions, we may increase spend leading up to an event to build urgency and registration numbers.
Automated bidding strategies like Maximize Leads or Target Cost per Lead help deliver efficient results. We closely monitor campaign performance metrics—such as lead cost, property interest, auction signups, and ad engagement—to reallocate spend dynamically based on what’s working.
Campaigns are adjusted for seasonality and demand—like spring selling season, year-end urgency, or post-holiday relocations. Regular performance reports ensure full transparency and allow us to scale success and cut underperforming spend early.
We understand the urgency and competitiveness of the property market. Our campaigns help you attract buyers, win new instructions, and keep your brand front and centre—whether you’re an estate agency, property auctioneer, or lettings specialist.
Our full-service Facebook Ads management for auctioneers and estate agents is designed to drive property valuations, viewings, registrations, and rentals—fast. From strategic campaign planning to day-to-day performance tuning, we handle everything with your business goals in mind.
We start by understanding your target market, brand positioning, service territory, and current listings or events. Based on this, we create highly targeted ad campaigns that showcase your listings, highlight your local expertise, and make it easy for prospects to take action.
Dynamic creative tools allow us to promote multiple properties at once using up-to-date feeds, while retargeting strategies bring back users who viewed your listings but didn’t convert. Whether you’re marketing luxury homes, affordable rentals, or commercial spaces, we ensure your campaigns are always one step ahead of the local competition.
With expert oversight, constant testing, and results-driven strategy, our Facebook Ads management helps your property business win more listings, attract motivated buyers and tenants, and increase your visibility in an increasingly competitive real estate market.
Yes—we can promote individual properties, entire portfolios, or specific events like online or in-person auctions.
Absolutely. We run lead generation ads designed to capture interest from local homeowners looking to sell.
Most agencies start with £30–£100/day, depending on property volume and local competition.
Yes—we can integrate Facebook lead forms with your CRM or email automation for instant follow-up.
Yes. You’ll get regular reports on clicks, enquiries, cost-per-lead, and campaign ROI.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.