A high-performing Facebook Ads campaign for physiotherapists begins with strategically segmenting services like sports injury rehabilitation, post-operative therapy, chronic pain management, mobility improvement, and preventive care. Each service category gets its own campaign to ensure the messaging resonates with specific patient needs.
We design a full-funnel ad strategy: top-of-funnel awareness campaigns focus on educating users about common injuries and how physiotherapy can help; middle-funnel content builds trust through expert tips, patient testimonials, or clinic walkthroughs; and bottom-funnel conversion campaigns offer online bookings, free assessments, or discounted initial consultations.
Ad creatives include demonstration videos, before-and-after success stories, and graphics showcasing treatment techniques or facility features. With mobile-first ad formats and geo-targeting, we ensure your ads reach people in your area—whether they’re recovering from surgery, managing chronic pain, or seeking to improve performance.
Whether it’s post-surgery rehab, sports injury recovery, or chronic pain management—your future patients are online, actively looking for relief. We build Facebook Ads that position your physiotherapy clinic as the go-to choice for expert, local care.
Targeting is critical to reaching the right potential patients. We build custom audiences based on location, age, gender, and interests like fitness, sports, workplace wellness, or senior care. We also target individuals likely to need physiotherapy—such as athletes, pregnant women, office workers, and seniors.
Custom Audiences are built from your past patient database, website visitors, and people who’ve interacted with your social pages. Lookalike Audiences expand your reach to similar high-intent users. Retargeting campaigns re-engage people who clicked your ad or visited your booking page but didn’t convert, offering them a second chance to act.
Behavioral targeting helps us identify users based on actions such as watching fitness videos, searching for back pain relief, or engaging with wellness-related content. This approach ensures that your ads appear when and where they’re most relevant to someone likely to benefit from physiotherapy.
Getting clicks is only valuable when they result in new bookings. That’s why we direct users to high-converting, mobile-friendly landing pages or booking tools. These pages clearly explain your services, therapist credentials, treatment process, and include trust signals like patient reviews and clinic certifications.
We highlight offers like “Free Injury Assessment,” “No Referral Needed,” or “Same-Day Appointments” to lower barriers to booking. Client success stories, FAQs, and videos showing therapy sessions build trust and help hesitant users understand what to expect.
Facebook lead forms and Messenger integrations provide a seamless way for users to request a call, ask questions, or book an appointment without leaving the platform. We use conversion tracking to identify which ads and offers convert best, and we continuously refine messaging and user flow to boost performance.
Budgeting for physiotherapy ads is based on your average treatment value, session frequency, and patient retention. We allocate budget across awareness, retargeting, and lead-generation campaigns to balance visibility with conversion. Ad spend is adjusted based on seasonality (e.g., post-sports seasons or new year fitness goals).
We use bid strategies like Target Cost per Lead and Maximize Conversions to control spend while achieving consistent results. Key metrics tracked include cost per appointment, booking rate, and return on ad spend (ROAS). We scale up high-performing campaigns and test new approaches to sustain growth.
Special campaigns during high-demand periods—like marathon training season or back-to-school posture issues—get increased funding and tailored messaging. We provide detailed reports and proactive suggestions to ensure your ad budget is being used efficiently and strategically.
We know physiotherapy is personal and results-driven. Whether you run a private practice or work in a clinical setting, we build smart ad campaigns that help you stand out, attract quality leads, and grow your practice sustainably.
Our full-service Facebook Ads management for physiotherapists helps you build authority in your local market, attract more patients, and grow your practice with consistency. We take care of the entire process—from ad creation and audience targeting to ongoing optimization and performance tracking.
We tailor every campaign to your practice’s strengths, patient demographics, and services—whether you focus on post-op recovery, chronic pain, or sports rehab. Ads feature real patient stories, expert videos, and compelling visuals to draw attention and drive bookings.
We set up retargeting funnels, automate follow-ups via Messenger or email, and integrate with your booking system for smooth lead handling. Whether you’re a solo physio or a multi-location clinic, we help you scale effectively while maintaining quality control and patient trust.
By partnering with us, you gain more visibility, book more appointments, and see better ROI—backed by strategic campaign management and healthcare marketing expertise.
Yes—we can highlight targeted services such as sports injury rehab, post-op physio, or chronic pain programs.
Absolutely. We customise your campaign for your clinic size, services, and goals.
Most physiotherapists start with £25–£60/day depending on services offered and local competition.
Yes—we integrate your scheduling system or use lead forms to collect patient enquiries quickly and easily.
We carefully write and review ad copy to ensure compliance with Facebook’s healthcare advertising policies.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.