A tailored Facebook Ads strategy for painters and decorators starts with segmenting your services into clear categories—interior painting, exterior painting, wallpaper installation, decorative finishes, and commercial projects. Each segment gets customized ads and messaging designed to appeal to specific client needs. For example, homeowners looking to refresh a living room receive different creative than commercial clients seeking large-scale office painting.
Local targeting is key. We narrow campaigns to your service areas using geo-targeting by city, zip code, or neighborhood, focusing on homeowners, landlords, real estate agents, and property managers. Seasonal timing is important too—spring and summer campaigns highlight exterior painting, while fall and winter focus on interior refreshes or wallpaper projects.
Visual content is crafted to demonstrate craftsmanship and professionalism. We use high-quality before-and-after photos, video walkthroughs, and client testimonials emphasizing reliability, punctuality, and quality finishes. Ad copy highlights offers like free color consultations, detailed quotes, or satisfaction guarantees to build trust and encourage contact.
