For builders and construction companies, an effective Facebook Ads strategy starts by breaking down your services into key segments—new home builds, remodels, commercial construction, additions, and general contracting. Each segment becomes its own campaign or ad set, ensuring potential clients see the most relevant offer and message for their needs. Whether someone is looking to build a dream home or renovate a kitchen, we meet them where they are.
We leverage Facebook’s advanced targeting tools to focus your ads on high-intent local audiences. This includes filtering by geography, income level, homeownership status, and interests like home design, real estate investing, or architecture. We also use job title and business interest targeting to reach decision-makers for commercial or multifamily projects. Each campaign is customized to match the scale and urgency of your services.
Your ad creative is designed to build trust and showcase quality. We use high-impact visuals of past builds, client testimonials, time-lapse construction videos, and value-driven messages like “Licensed & Bonded,” “Custom Designs Available,” or “Start-to-Finish Project Management.” Whether the goal is to book consultations or generate RFQs, we test multiple ad types to maximize engagement and convert interest into action.
From home extensions and renovations to full-scale new builds, people are turning to Facebook to find trustworthy building professionals. With our expertly managed Facebook Ads, your business stays front and centre—generating real project enquiries from homeowners, developers, and property investors in your area.
Finding the right audience is key in construction marketing. We start by building core audiences that reflect your typical clients—homeowners, real estate investors, developers, property managers, and business owners. These are layered with interests like interior design, home improvement, luxury living, or green building practices. For commercial campaigns, we target industry roles like architects, engineers, and facility managers.
Lookalike audiences play a crucial role in scaling lead volume. We use your website traffic, past lead data, and customer email lists to build new audience segments that mirror your ideal client base. For retargeting, we create campaigns aimed at users who engaged with your website, interacted with your ads, or saved a post—serving them reminders, case studies, or limited-time booking offers.
Behavioral cues like “recently moved,” “planning to buy a home,” or “engaged with renovation content” further refine targeting. This helps ensure your ads reach users who are actively preparing to hire a builder or contractor. Seasonal targeting is also deployed—ramping up ad spend in peak construction months and pushing indoor projects like basement finishing during colder seasons.
Clicking the ad is just the beginning—the goal is to convert that click into a qualified lead or project inquiry. Each ad directs users to a dedicated, service-specific landing page or an instant Facebook Lead Form. The content highlights your past work, process transparency, service guarantees, and customer testimonials. A strong call-to-action—like “Schedule a Free Site Visit” or “Request a Custom Quote”—guides the user to act.
Facebook Lead Forms work especially well for builders because they make it easy to collect essential project details. We tailor each form to your workflow, capturing budget ranges, location, project type, and preferred timeline. For users with larger or commercial builds, we also enable Messenger conversations so they can get answers in real time or schedule a follow-up.
Every touchpoint is optimized for mobile, fast-loading, and user-friendly experience. We use Meta Pixel tracking to measure which ads and actions result in real booked jobs. If we see a drop-off—such as high click-through but low form submissions—we optimize CTAs, simplify forms, or refine landing page copy. Our goal is to create a streamlined process from interest to inquiry, and then from inquiry to client.
For builders, managing ad spend is about balancing long sales cycles with high-value project leads. We begin by analyzing your average job size, sales cycle length, and lead conversion rate to recommend an appropriate ad budget. Spend is then divided across campaigns based on service demand, margin, and seasonality. New home builds might receive year-round promotion, while deck construction gets a spring and summer focus.
We implement Facebook’s advanced bid strategies like Cost Cap or Maximize Leads to help maintain efficiency. These strategies allow us to keep cost-per-lead within a profitable range while still bidding competitively in your local market. Performance is reviewed weekly—if one campaign is delivering higher-quality leads, we allocate more budget there immediately.
Seasonal adjustments are crucial. If you build in colder climates, we shift from outdoor-heavy services to interior remodeling as winter approaches. For commercial builders, we may ramp up during fiscal planning seasons when companies are allocating their construction budgets. All changes are backed by performance data and reflected in clear reports that show ROI, cost-per-result, and lead quality.
We understand the construction industry and how to generate serious leads—not time-wasters. Whether you’re a general builder, a residential contractor, or run a full-service construction firm, we build your Facebook campaigns to reflect your professionalism and get results that count.
Our full-service Facebook Ads Management solution is designed specifically for the unique challenges of builders and construction firms. Whether you specialize in high-end residential builds, commercial spaces, or remodeling, we craft campaigns that reflect your quality, professionalism, and reliability—turning social media engagement into real, high-value contracts.
We start by learning your business inside and out—what services you offer, what sets you apart, your preferred project types, and your service areas. From there, we structure ad campaigns that align with your business goals. Each campaign includes tailored copy, high-end visuals, and targeted audiences to generate consistent project inquiries. Whether it’s showcasing a recent build or highlighting limited availability for the upcoming season, every ad is designed to build trust and urgency.
We also implement conversion tools like lead forms, Messenger follow-ups, and branded landing pages to ensure the path from ad click to signed contract is smooth and efficient. For commercial builders, we offer specialized campaigns targeting developers, investors, and B2B leads with professional creative and messaging. Our team handles everything from daily performance monitoring to creative rotation and audience testing.
The result? Predictable, high-quality lead flow that supports your sales team and fills your build schedule months in advance. We scale campaigns based on availability, location expansions, or service launches, and adjust targeting based on what the data tells us. With our expert Facebook Ads management, your construction company gets more than visibility—it gets the growth engine it needs to thrive in a competitive market.
Absolutely. We can target homeowners actively researching or planning bigger investments in their properties.
Our campaigns are designed for lead generation—whether it's form submissions, phone calls, or quote requests.
Most builders start with £15–£50 per day depending on service area size and job types. We'll help you set a budget that fits your goals.
Yes—showcasing your real work is ideal. We can also assist with professional ad creatives if needed.
Often within days for basic services, and over 2–4 weeks for high-ticket projects as we refine targeting and messaging.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.