Developing a strong campaign strategy for handyman services involves creating tailored campaigns for various common tasks such as repairs, installations, maintenance, and remodeling. Each service type is organized into separate ad groups to target customers with precise needs. This allows for crafting specific ad copy that speaks directly to the problem and solution, increasing engagement and click-through rates.
Local targeting is a vital element of the strategy since most handyman clients seek quick, local help. We set geo-targeted campaigns around service areas and adjust bids by location to focus on high-demand neighborhoods or commercial zones. Time-based scheduling is also implemented so your ads show during the hours when people are most likely to require handyman services, such as evenings and weekends.
To maximize visibility, we use relevant ad extensions like call buttons, location info, and sitelinks directing to different service pages. Ongoing split testing of ad variations and keywords helps identify the best performing ads. This detailed strategy ensures your handyman business reaches the right audience at the right time, leading to increased leads and conversions.
When homeowners and businesses need reliable handyman help, they turn to Google. Our targeted Google Ads campaigns ensure your handyman service appears front and centre—driving more calls, more bookings, and steady work for your business.
Effective keyword targeting is crucial for handyman services to capture users searching for specific repair or maintenance needs. Through comprehensive keyword research, we identify high-intent terms such as “local handyman near me,” “furniture assembly service,” “home repair expert,” and “emergency plumbing repair.” Keywords are grouped by task or urgency for targeted campaigns.
We employ a mix of exact, phrase, and broad match modifiers to cover a broad range of relevant searches while controlling costs. Geo-specific keywords, like “handyman in [city]” or “appliance repair [neighborhood],” are incorporated to boost local reach. Long-tail keywords are included to attract users looking for niche services, such as “weekend door repair handyman.”
Negative keywords prevent wasted spend by excluding unrelated queries, for example, “handyman jobs” or “DIY handyman tips.” Keyword performance is continually monitored, allowing adjustments based on conversion data and cost-effectiveness. This ensures your ads attract qualified prospects ready to book your services.
Driving traffic is just the first step; converting visitors into customers is critical. We design dedicated landing pages for handyman services that are clear, concise, and conversion-focused. These pages highlight common services, customer testimonials, and easy contact options such as call buttons and inquiry forms.
The messaging emphasizes reliability, skill, and quick response times—key qualities customers look for in a handyman. Mobile-optimized design ensures a seamless experience for users searching on smartphones, who often need immediate assistance. Clear calls to action like “Book Your Handyman Today” or “Get a Free Quote” guide visitors towards contacting you.
Conversion tracking tools measure form submissions, phone calls, and chat interactions to provide insights on user behavior. Ongoing testing helps refine landing page layouts and calls to action for improved lead generation. The focus is on turning interested prospects into loyal clients with minimal friction.
Proper budget management ensures your Google Ads campaign delivers strong returns without overspending. We align budgets with your business goals, whether that’s boosting emergency repair calls, expanding to new areas, or promoting specific services like painting or carpentry.
Smart bidding strategies such as Target CPA and Maximize Conversions are employed to make the most of your budget by automatically optimizing bids for the best performing keywords and ad groups. Bid adjustments for location, device, and time help focus spending on high-value searches and peak demand periods, like weekends.
Daily monitoring identifies underperforming ads or keywords so funds can be reallocated efficiently. Transparent reporting keeps you informed on spend, results, and return on investment. With expert budget oversight, your handyman services campaign remains cost-effective while maximizing leads and bookings.
We specialise in helping local handyman businesses grow through smart, budget-friendly Google Ads campaigns. Whether you do small repairs or larger renovation projects, we create campaigns that deliver steady, qualified leads to keep your schedule full.
Our comprehensive Google AdWords management solution for handyman services is designed to deliver steady, high-quality leads by combining strategic planning, targeted ads, and continuous optimization. We start by understanding your specific service offerings, target areas, and business objectives, building campaigns that align perfectly with your goals.
Each campaign is carefully segmented by service type—repairs, installations, maintenance—to create relevant ads and landing pages that speak directly to customer needs. Geo-targeting ensures your ads appear to users in your service regions, while ad scheduling maximizes exposure during hours when customers are most likely to book. We also use ad extensions to improve visibility and provide quick contact options.
Our team continuously monitors and adjusts keyword bids, focusing on terms that deliver the best ROI. We use conversion tracking and analytics to understand which ads and keywords generate the most valuable leads. Landing pages are optimized for mobile and desktop users, featuring strong calls to action and trust signals like reviews and service guarantees.
Beyond managing campaigns, we provide detailed performance reports and strategic advice to help your handyman business grow. Whether you’re aiming to increase local market share or expand services, our hands-on approach ensures your Google Ads investment drives consistent leads, bookings, and business growth. With us managing your campaigns, you can focus on delivering exceptional handyman services while enjoying steady customer acquisition.
Yes! We structure campaigns to target specific services so your ads reach the most relevant audience.
Absolutely. We optimise for local, high-intent keywords to make sure you’re seen by ready-to-book customers.
We set up call tracking and monitor quote submissions so you can measure exactly where your leads come from.
Most handyman businesses start with £10–£40/day, depending on your service area and competition.
No, we handle everything—from setup and ad creation to optimisation and reporting—so you can focus on your work.
Since 2012, Low Cost Digital is a globally recognized outsourcing agency working to empower worldwide companies for developing digital platforms.